Most website owners set up Google Search Console and consider their search monitoring done. It is an understandable assumption — Google commands the majority of global search traffic, so naturally it gets most of the attention. But in 2026, relying on Google Search Console alone leaves significant visibility gaps in your SEO intelligence. Bing Webmaster Tools fills those gaps, and when you use both platforms together, you gain a far more complete picture of how search engines see, crawl, index, and rank your website.
This guide explains exactly how Bing Webmaster Tools works, how it compares to Google Search Console, and — most importantly — how to use both together as a unified SEO workflow that covers every major search engine your visitors are using.
Why Bing Webmaster Tools Matters More Than You Think
Before diving into the technical details, it is worth establishing why Bing Webmaster Tools deserves a place in your regular SEO workflow. The common argument against it is simple: Bing is not Google. That is true — but it misses several important realities.
First, Bing’s market share is larger than most SEO professionals realize. In many English-speaking markets, Bing consistently holds between 6% and 10% of all desktop search volume. When you add Microsoft Edge (which defaults to Bing), Cortana, Yahoo Search (which is powered by Bing), Amazon Alexa (which uses Bing for web results), and DuckDuckGo (which partially relies on Bing’s index), the total search traffic touched by Bing’s index is substantially larger than Bing.com traffic alone suggests.
Second, and critically important in 2026, Microsoft Copilot — one of the most widely adopted AI search and assistant tools in enterprise environments — is built directly on Bing’s index. Optimizing for Bing Webmaster Tools is therefore also optimizing for Copilot visibility, which is a rapidly growing channel for B2B and enterprise-facing websites.
Third, Bing Webmaster Tools offers several unique features — including a built-in SEO analyzer, a keyword research tool, and an IndexNow integration — that provide value even for sites where Google is the dominant traffic source. Data from Bing’s crawl often reveals technical issues that Google’s systems quietly work around, giving you a more rigorous diagnostic view of your site’s technical health.
If you have not yet implemented the IndexNow protocol, which is natively supported by Bing Webmaster Tools, now is the time — it is one of the fastest ways to accelerate URL discovery across multiple search engines simultaneously.
Setting Up Bing Webmaster Tools: Step-by-Step
Getting started with Bing Webmaster Tools is straightforward, and if you already have Google Search Console set up, the process is even faster thanks to a direct import feature.
Method 1: Import Directly from Google Search Console
Bing Webmaster Tools allows you to import your property directly from Google Search Console with a single click. This is the fastest setup method. Navigate to bingewmaster.microsoft.com, sign in with your Microsoft account, and select “Import from Google Search Console.” You will be prompted to authorize your Google account, after which Bing Webmaster Tools will automatically import your verified properties and your submitted sitemaps.
This method typically completes in under two minutes and immediately gives you a verified, configured property in Bing Webmaster Tools with your existing sitemap already submitted.
Method 2: Manual Setup with XML Sitemap Submission
If you prefer manual setup, log in to Bing Webmaster Tools, click “Add a Site,” and enter your full domain URL. You will then be asked to verify ownership using one of three methods: an XML file placed in your site’s root directory, a meta tag added to your homepage’s head section, or a CNAME record added to your DNS settings. The meta tag method is typically the easiest for WordPress users.
Once verified, navigate to the Sitemaps section of Bing Webmaster Tools and submit your XML sitemap URL. If you have multiple sitemaps (for posts, pages, images, or videos), submit all of them. Bing will begin crawling your submitted URLs within 24 to 72 hours of a fresh sitemap submission.
For guidance on creating and structuring your XML sitemap for optimal crawling, review our guide on XML sitemap best practices for large sites.
Connecting IndexNow in Bing Webmaster Tools
Bing Webmaster Tools is the primary implementation point for IndexNow — an open protocol that allows your website to instantly notify search engines whenever content is published, updated, or deleted. When you activate IndexNow through Bing Webmaster Tools, your URL change notifications are automatically distributed to all participating search engines including Bing, Yandex, and others that support the protocol.
To enable IndexNow, navigate to the IndexNow section inside Bing Webmaster Tools. The tool will generate an API key for you to place in your site’s root directory. Once the key file is verified, your site can begin sending real-time URL change notifications. Most major WordPress SEO plugins now include built-in IndexNow support, making this a one-click activation for WordPress users.
Bing Webmaster Tools: Key Features Explained
Once your property is verified and your sitemap is submitted, Bing Webmaster Tools gives you access to a comprehensive set of SEO tools. Here is a breakdown of the most important features and how to use them effectively.
Search Performance Report
The Search Performance report in Bing Webmaster Tools functions similarly to the Performance report in Google Search Console. It shows your total impressions, clicks, average click-through rate, and average position on Bing search results over any selected date range. You can filter this data by query, page, country, device type, and date.
The most valuable use of this report is identifying keyword opportunities that Bing ranks your site for that Google may not be surfacing prominently. Because Bing’s algorithm weighs certain signals differently — particularly exact-match keyword signals, on-page content density, and domain age — your Bing keyword profile can look meaningfully different from your Google keyword profile. Pages that rank well on Bing but poorly on Google reveal opportunities to strengthen those pages for Google using the signals that Google’s algorithm prioritizes.
URL Inspection Tool
The URL Inspection tool in Bing Webmaster Tools lets you check the indexing status of any individual URL on your site. Enter a URL and Bing Webmaster Tools will return the last crawl date, the rendered HTML Bing saw during that crawl, the indexing status, and any crawl errors encountered. You can also use this tool to request an immediate recrawl of a specific URL after you have made updates — a highly useful function for time-sensitive content refreshes.
One underused feature of the URL Inspection tool in Bing Webmaster Tools is the rendered page preview. Bing shows you the HTML it actually processed after rendering — not just the raw source HTML. This allows you to verify that JavaScript-rendered content is being correctly processed by Bing’s crawler, which can reveal rendering gaps you might not catch in Google Search Console alone. For more on JavaScript rendering and its SEO implications, see our guide on how Google renders JavaScript pages for SEO — many of the same principles apply to Bing’s rendering pipeline.
Site Explorer
The Site Explorer in Bing Webmaster Tools provides a crawl-based map of all the URLs Bing has discovered and indexed on your site. It is organized as a hierarchical tree that mirrors your site’s URL structure, making it easy to identify which sections of your site are well-crawled versus which areas Bing is not discovering.
Comparing Site Explorer data in Bing Webmaster Tools with your Google Search Console Coverage report can surface important discrepancies. If Bing has indexed URLs that Google has not, or if Bing shows a completely different set of crawl errors than Google, these discrepancies are diagnostic signals about how each search engine’s crawler is interpreting your site’s technical architecture.
SEO Analyzer
The SEO Analyzer is one of the most distinctive features of Bing Webmaster Tools — one that has no direct equivalent in Google Search Console. It performs an on-page SEO audit of any URL you submit, evaluating it against a standardized set of on-page signals including title tag optimization, meta description length, heading tag usage, image alt text coverage, internal link count, page speed indicators, mobile-friendliness signals, and keyword density.
The SEO Analyzer in Bing Webmaster Tools assigns a score from 0 to 100 and provides specific, actionable recommendations for each identified issue. While the recommendations are primarily oriented toward Bing’s algorithm, the underlying technical signals it evaluates — proper heading structure, optimized meta data, image accessibility, content density — are universal SEO best practices that benefit your rankings on all search engines.
Run the SEO Analyzer on your most important pages monthly to catch regressions introduced by content updates, plugin changes, or theme modifications. Cross-reference the results with your Google Search Console data to identify whether issues flagged by Bing Webmaster Tools are being penalized by Google as well.
Keyword Research Tool
Bing Webmaster Tools includes a built-in keyword research tool that provides monthly search volume data, click metrics, and impression data for keywords within Bing’s index. While its database is smaller than specialized tools like Ahrefs or Semrush, the keyword data in Bing Webmaster Tools has a unique advantage: it comes directly from Bing’s actual search data, making it particularly accurate for assessing Bing-specific search demand.
Use the Bing Webmaster Tools keyword research tool to identify high-volume terms that your site is currently ranking for on Bing but not yet fully optimizing. You can also use it to validate keyword opportunities you have identified through other tools — Bing search volume data can confirm whether a keyword has genuine user intent behind it on the Bing platform, which is especially valuable for B2B and enterprise audiences who use Microsoft products more heavily.
Backlinks Report
The Backlinks section of Bing Webmaster Tools shows all inbound links Bing has discovered pointing to your site. This data represents Bing’s crawled view of your backlink profile — which can differ from what Google’s systems have processed, particularly for newer links, links from lower-crawl-frequency domains, and links from sites that Bing’s crawler visits more frequently than Googlebot.
Cross-referencing the backlink data in Bing Webmaster Tools with Google Search Console’s Links report gives you a more complete picture of your overall link profile. Links that appear in Bing Webmaster Tools but not yet in Google’s data are often recently acquired links that Googlebot has not yet crawled — you can use the Google Search Console URL Inspection tool to request that Google crawl the linking pages and process the new backlinks faster.
Crawl Control
Crawl Control in Bing Webmaster Tools lets you set hourly crawl rate limits for Bingbot — the crawler that powers Bing Webmaster Tools indexing. This is particularly useful for shared hosting environments, large sites where aggressive crawling can cause server load issues, or during site migrations and major structural changes when you want to control the pace of recrawling.
Unlike Google Search Console’s crawl rate settings (which have become more limited in recent years), the Crawl Control feature in Bing Webmaster Tools gives you granular hourly control, allowing you to set different crawl rates for different times of day. You can configure higher crawl rates during low-traffic hours (overnight) and lower rates during peak traffic periods to protect server performance.
Understanding how crawl budgets work is essential for using this feature effectively. Review our guide on crawl budget optimization for enterprise websites to understand how to set appropriate crawl rates for your site’s size and server capacity.
Disavow Links
Bing Webmaster Tools has its own disavow links feature, separate from Google’s disavow tool. If you have identified toxic or spammy backlinks pointing to your site that you cannot remove through outreach, you can submit a disavow file directly to Bing Webmaster Tools. This tells Bing’s algorithm to ignore those specific links when evaluating your site’s authority.
Important note: the disavow files in Bing Webmaster Tools and Google Search Console are completely separate. A disavow submitted to one platform has no effect on the other. If you are disavowing links, you must submit the file to both Bing Webmaster Tools and Google Search Console independently.
Google Search Console: Core Features Recap
To understand how to use Bing Webmaster Tools and Google Search Console together effectively, it helps to have a clear picture of what Google Search Console uniquely provides.
Performance Report: Shows clicks, impressions, CTR, and average position for all Google Search traffic. Filterable by query, page, country, device, search type (web, image, video, news), and date range.
Coverage Report (Pages Report): Displays every URL Google has discovered, categorized by indexing status: Indexed, Not Indexed (with reason codes), and Excluded. This is your primary tool for diagnosing indexing problems at scale. Our guide on how to fix coverage errors in Google Search Console covers this in detail.
Core Web Vitals Report: Shows your LCP, INP, and CLS scores for both mobile and desktop, categorized by Good, Needs Improvement, and Poor. This is the most important page experience data source available and directly reflects how Google’s systems are measuring your real-user performance. For fixing the specific issues flagged, see our guide on how to improve LCP, INP, and CLS in WordPress.
Rich Results Report: Shows which pages are eligible for rich results (featured snippets, FAQ accordions, review stars, product information) and flags any schema markup errors preventing rich result eligibility. For troubleshooting, see our guide on troubleshooting rich snippet errors in Google Search Console.
Links Report: Displays Google’s view of your internal and external backlink profile, including top linking domains and most-linked pages.
Manual Actions: Alerts you to any manual penalties applied to your site by Google’s spam team. No equivalent exists in Bing Webmaster Tools as a separate notification — Bing communicates algorithm-based demotions through ranking changes rather than manual action notices.
Enhancements Reports: Specific reports for Sitelinks, Breadcrumbs, Videos, Products, and other enhanced features. Bing Webmaster Tools does not have equivalent granular enhancement-specific reports.
Bing Webmaster Tools vs Google Search Console: Side-by-Side Comparison
| Feature | Bing Webmaster Tools | Google Search Console |
|---|---|---|
| Search Performance Data | Bing, Yahoo, Copilot traffic | Google Search traffic only |
| URL Inspection | Yes — with rendered HTML preview | Yes — with rendered HTML preview |
| Sitemap Submission | Yes | Yes |
| IndexNow Support | Yes — native integration | No |
| On-Page SEO Audit Tool | Yes — built-in SEO Analyzer | No |
| Keyword Research | Yes — built-in keyword tool | Limited (via Performance report) |
| Core Web Vitals Report | No | Yes — detailed CWV report |
| Manual Actions / Penalties | No separate notification | Yes — Manual Actions report |
| Rich Results / Schema Reports | No dedicated report | Yes — Rich Results report |
| Crawl Control | Yes — hourly rate control | Limited |
| Disavow Tool | Yes | Yes (separate file required) |
| Backlink Data | Yes | Yes |
| Import from Other Platform | Yes — imports from GSC | No |
| Copilot / AI Search Visibility | Yes | No |
Using Bing Webmaster Tools and Google Search Console Together: A Practical Workflow
The real power of running both Bing Webmaster Tools and Google Search Console simultaneously comes from comparing their data to identify patterns, discrepancies, and opportunities that neither platform reveals on its own. Here is a practical weekly and monthly workflow for doing this effectively.
Weekly: Monitor Performance and Crawl Alerts
Each week, open both Bing Webmaster Tools and Google Search Console and review the following in parallel:
In Google Search Console, check the Performance report for any significant week-over-week changes in total clicks or impressions. Filter by page to identify specific URLs that have dropped or risen. Check the Coverage report for any new indexing errors — particularly “Discovered — currently not indexed” or “Crawled — currently not indexed” statuses that indicate Google is aware of pages but not yet indexing them.
In Bing Webmaster Tools, check the Search Performance report for comparable weekly trends on Bing. If a page has dropped significantly on both Google and Bing simultaneously, this is a strong signal of a content quality or technical issue rather than a platform-specific algorithm change. If the drop is isolated to one platform, the cause is more likely algorithm-specific.
Check the Bing Webmaster Tools Crawl Errors report for any new 4xx or 5xx errors. Compare these against your Google Search Console Coverage data. Errors that appear on both platforms represent high-priority technical issues affecting your entire search presence. Errors that appear only in one platform may indicate crawl frequency differences or Bingbot-specific accessibility issues.
Monthly: Deep Indexing and Keyword Analysis
Once per month, run a deeper comparative analysis across both platforms:
Export the indexed URLs list from Bing Webmaster Tools (via Site Explorer) and compare it against the indexed URLs from Google Search Console. Any URLs indexed by Bing but not Google (or vice versa) warrant investigation. Pages indexed by Bing but not Google may have canonicalization issues, thin content flags, or crawl accessibility problems specific to Googlebot. Pages indexed by Google but not Bing may have been inadvertently blocked by your robots.txt configuration for Bingbot specifically.
For robots.txt issues, review our comprehensive guide on mastering robots.txt for large websites to ensure you are not accidentally blocking Bingbot from sections of your site.
Compare the top-performing keywords in Bing Webmaster Tools with your Google Search Console keyword data. Identify your top 20 keywords on Bing and check their positions in Google. If certain high-intent keywords rank on page 1 for Bing but page 2 or 3 for Google, those pages are strong optimization candidates — they clearly have enough relevance to rank for those terms, and targeted content improvements may be enough to push them onto Google’s first page.
After Major Site Changes: Parallel URL Submission
Whenever you publish important new content, make significant updates to existing pages, or complete a site migration, submit updated URLs to both Bing Webmaster Tools and Google Search Console simultaneously. In Google Search Console, use the URL Inspection tool to request indexing of each updated URL. In Bing Webmaster Tools, use either the URL Inspection tool’s “Request Recrawl” function or the IndexNow API integration to push the change notification in real time.
If you are running a site migration, ensure your migration checklist includes both platforms. Our guide on the SEO migration checklist for WordPress is a useful reference for this process.
Quarterly: SEO Analyzer Audit in Bing Webmaster Tools
Every quarter, run the Bing Webmaster Tools SEO Analyzer across your most important pages — at minimum your homepage, your top 10 traffic pages, and any pages you have recently updated. The on-page recommendations the SEO Analyzer provides are particularly valuable because they represent how Bing’s crawler is actually evaluating your page — not a third-party tool’s approximation of it.
Cross-reference the SEO Analyzer findings in Bing Webmaster Tools with your Google Search Console rich results data. Issues like missing or malformed title tags, duplicate meta descriptions, or thin content that the SEO Analyzer flags in Bing Webmaster Tools will almost certainly be negatively impacting your Google rankings as well, even if Google Search Console does not surface them as explicit warnings.
For a complete technical SEO audit framework that covers both platforms, see our guide on the technical SEO checklist for large websites.
Diagnosing Indexing Discrepancies Between Bing and Google
One of the most valuable diagnostic workflows enabled by running both Bing Webmaster Tools and Google Search Console is identifying and resolving indexing discrepancies. When a page is indexed differently across the two platforms, the discrepancy itself is a diagnostic signal.
Scenario 1: Page Indexed by Google, Not by Bing
This is common for newer sites and pages. Bingbot crawls less frequently than Googlebot for most websites, so a newly published page may appear in Google within days while taking several weeks to appear in Bing Webmaster Tools. The fastest fix is to use IndexNow to push the URL directly to Bing’s crawl queue. If the page is genuinely new, this is not a problem — just activate IndexNow through Bing Webmaster Tools and the delay will shorten significantly.
If the page is not new but still missing from Bing Webmaster Tools, check whether your robots.txt file contains any Bingbot-specific disallow rules, whether the page has a noindex meta tag that might interact differently with Bingbot, and whether the page requires JavaScript rendering that Bingbot may not be fully processing. Use the Bing Webmaster Tools URL Inspection tool to see the rendered HTML Bingbot is receiving and compare it to what Googlebot sees.
Scenario 2: Page Indexed by Bing, Not by Google
This scenario is less common but more concerning. When Bing has indexed a page that Google has not, it often indicates one of several issues. Google may have canonicalized the page away — meaning Google has decided a different URL is the canonical version of this content and is indexing the canonical instead. Check for incorrect canonical tag implementations using our guide on canonical issues explained and fixed.
Alternatively, Google may have flagged the page as thin, duplicate, or low-quality and chosen not to index it despite being able to crawl it. The “Crawled — currently not indexed” status in Google Search Console Coverage confirms this scenario. In this case, the fix is content improvement: add depth, original data, and stronger E-E-A-T signals to the page until Google determines it is worth indexing.
Scenario 3: Different Canonical Chosen by Each Platform
Sometimes Google and Bing select different canonical URLs for the same content. This typically happens with sites that have faceted navigation, parameter-based URLs, or inconsistent internal linking. If Bing Webmaster Tools shows one URL as the indexed canonical while Google Search Console shows a different canonical has been selected, you have a canonicalization problem that is hurting your rankings on both platforms. Review our guide on how to fix duplicate content and canonical selection issues for step-by-step resolution.
Using Bing Webmaster Tools for Microsoft Copilot Visibility
One of the most forward-looking reasons to maintain an active Bing Webmaster Tools account in 2026 is its direct connection to Microsoft Copilot visibility. Microsoft Copilot — embedded in Windows, Edge, Microsoft 365, and available as a standalone product — relies on Bing’s index to provide web-grounded answers. Sites that are well-indexed and authoritative in Bing’s systems are the sites Copilot cites when answering questions.
This makes Bing Webmaster Tools a foundational tool for any generative engine optimization strategy, not just traditional Bing search rankings. The same technical health signals that help you rank well in Bing search — clean indexing, fast load times, well-structured content, strong on-page optimization — are the signals that influence whether Copilot cites your content when generating answers for enterprise users.
To understand how this fits into the broader AI search optimization picture, read our guide on what generative engine optimization is and how it differs from SEO. You should also review our guide on how to optimize for Google AI Overviews and AI Mode to understand the parallel strategy on Google’s side of AI search.
Common Bing Webmaster Tools Mistakes to Avoid
Setting up once and never returning. Bing Webmaster Tools provides the most value when checked regularly alongside Google Search Console. Treating it as a one-time verification task means you miss the ongoing diagnostic insights it provides. Add a monthly calendar reminder to review both platforms together.
Not submitting your sitemap in Bing Webmaster Tools. Verification alone does not give Bingbot a map of your site’s content. Always submit your XML sitemap explicitly in Bing Webmaster Tools after verification. This is especially important for large sites where Bingbot might otherwise take weeks to discover new content through link-following alone.
Ignoring the SEO Analyzer tool. The built-in SEO Analyzer in Bing Webmaster Tools is a genuinely useful on-page audit tool that most site owners never use. Running it monthly on your most important pages costs no money and takes minutes — the recommendations it provides are technically accurate and actionable.
Forgetting to activate IndexNow. IndexNow is one of the most practical tools available through Bing Webmaster Tools, and it benefits your rankings on multiple search engines simultaneously. Failing to activate it means your new and updated content reaches Bing’s index more slowly than it needs to. Our detailed guide on implementing the IndexNow protocol covers the full activation process.
Submitting separate disavow files incorrectly. If you are managing a disavow campaign for toxic backlinks, remember that the disavow files for Bing Webmaster Tools and Google Search Console must be submitted and maintained separately. A file submitted to one platform has no effect on the other. Build disavow file maintenance into your regular SEO workflow for both platforms.
Using inconsistent robots.txt directives for Bingbot vs Googlebot. If you have bot-specific rules in your robots.txt file, verify that they are intentional and that you are not accidentally blocking Bingbot from crawling sections of your site that you want indexed. The Bing Webmaster Tools robots.txt tester lets you validate your configuration for Bingbot specifically.
Advanced Bing Webmaster Tools Features for Technical SEO
Crawl Statistics: Bing Webmaster Tools provides a detailed crawl statistics report showing how many pages Bingbot crawled per day, the total bandwidth consumed, and the breakdown of HTTP response codes encountered. This data is invaluable for monitoring crawl health over time and detecting sudden increases in crawl errors that might indicate a structural problem with your site.
Compare your Bing crawl statistics with your own server log data for a comprehensive view of how search engine bots are consuming your crawl budget. For a deep dive into log file analysis for SEO, see our guide on detecting and fixing crawl anomalies using log file analysis.
Content Submission API: For high-volume publishers and enterprise sites, Bing Webmaster Tools provides a content submission API that allows you to push large batches of URLs directly to Bing’s index rather than waiting for Bingbot to crawl them through sitemaps. This API supports up to 10,000 URLs per day and can dramatically accelerate indexing coverage for large sites with frequently updated content.
Search Appearance: Bing Webmaster Tools includes a Search Appearance section showing which enhanced features — sitelinks, site search, rich results — are currently active for your domain in Bing’s search results. This helps you identify enhancement opportunities and verify that your structured data is being correctly interpreted by Bing’s systems. For structured data implementation guidance, refer to our complete guide on structured data implementation for developers.
Conclusion
Bing Webmaster Tools and Google Search Console are complementary tools that together give you a complete view of your site’s search engine health, indexing status, performance, and technical issues. Using only one of them is like monitoring only half of your audience. The combined data from both platforms — particularly the discrepancies between them — provides richer diagnostic insights than either can offer alone.
Set up Bing Webmaster Tools if you have not already, activate IndexNow, submit your sitemaps, and build a regular review rhythm that checks both platforms side by side. Run the SEO Analyzer monthly, compare indexing coverage quarterly, and use the combined keyword data to find ranking opportunities your competitors are almost certainly ignoring.
The sites that earn durable search visibility in 2026 and beyond are the ones treating search engine optimization as a multi-platform discipline — one that includes Bing Webmaster Tools as a first-class tool alongside Google Search Console, not an afterthought.
If you would like expert help setting up and integrating Bing Webmaster Tools with your broader SEO strategy, visit our SEO services page to see how we can help. You are also welcome to contact our team directly with any questions about your site’s search coverage.
Frequently Asked Questions About Bing Webmaster Tools
Yes, Bing Webmaster Tools is completely free. All features — including the SEO Analyzer, keyword research tool, URL Inspection, crawl statistics, IndexNow integration, and all reports — are available at no cost to any verified site owner.
Yes. Bing Webmaster Tools requires a Microsoft account for access. You can sign in with an existing Microsoft, Outlook, or Hotmail account, or create a new one for free. This is different from Google Search Console, which requires a Google account.
Without IndexNow, Bingbot typically discovers and indexes new content within 3 to 7 days for well-established sites with regular crawl activity. For newer or smaller sites, this can take 2 to 4 weeks. With IndexNow activated through Bing Webmaster Tools, content can appear in Bing’s index within hours of submission.
Bing and Google share many ranking fundamentals — content quality, backlink authority, page experience signals, structured data — but their relative weightings differ. Bing generally places stronger emphasis on exact-match keyword signals, on-page content density, social media signals, and domain age compared to Google. This is why the keyword performance data in Bing Webmaster Tools can look meaningfully different from your Google Search Console data.
Yes, for several reasons. The SEO Analyzer and crawl diagnostic tools in Bing Webmaster Tools provide technical insights that are valuable regardless of your current Bing traffic levels. The IndexNow integration benefits multi-engine indexing speed. And optimizing your Bing presence now builds your foundation for Microsoft Copilot visibility — which is growing rapidly in enterprise contexts regardless of traditional Bing search share.
