Hi everyone! I’m excited to share the amazing SEO case study of PhototekNYC, an online sailing store. Just a few months ago, this website was only getting about 240 clicks per month. But after we implemented some SEO techniques, that number increased to 4,320 clicks!
In this blog post, I’ll explain what SEO is and how we used it to improve PhototekNYC’s website traffic. I’ll also share some tips for improving your own website’s SEO.
How We Used SEO to Improve PhototekNYC
We used a variety of SEO techniques to improve PhototekNYC’s website traffic, including:
Technical SEO
We fixed any technical errors on the website that were preventing it from ranking well in search engines. This included things like optimizing the website for mobile devices and removing spam pages.
On-page SEO
We optimized the website content for the keywords they were targeting. This included things like using relevant keywords throughout the website content, creating high-quality content, and optimizing the title tags and meta descriptions.
Content planning and writing
We created a content strategy for the website and wrote new content that was relevant to their target audience and optimized for SEO.
Google Search Console:
We fixed a number of issues in the Google Search Console, including merchant center errors, product warnings, and other errors. This helped PhototekNYC improve its online visibility in search results.
Performance:
Before:
After:
Page speed
We made the website load faster by optimizing images and reducing the file size of the pages. This made the website more user-friendly and improved its ranking in search results.
Before:
After
Logo
We enhanced their logo’s design to ensure it remains visually appealing and easily recognizable across various platforms and sizes. This ensures that their brand identity remains strong and memorable, whether it’s displayed on a small mobile screen or a larger desktop monitor
Mobile-Friendliness
We made the website mobile-friendly by optimizing the layout and design for smaller screens. This made it easier for people to shop on the website from their phones and tablets.
Videos
We optimized the videos on the website by adding transcripts and captions. This made the videos more accessible to people who are deaf or hard of hearing.
Snippets
We reviewed the snippets for the website pages and made sure they were accurate and informative. This helped PhototekNYC improve its click-through rate (CTR).
Ahref Report
- We have addressed the shortcomings of Ahrefs and developed a more comprehensive and user-friendly solution.
- We have fixed the bugs and glitches that were causing problems for Ahrefs users.
- We have added new features and functionality that make our solution superior to Ahrefs
Semrush Report:
- We have addressed the shortcomings of Semrush and developed a more comprehensive and user-friendly solution.
- We have fixed the bugs and glitches that were causing problems for Semrush users.
- We have added new features and functionality that make our solution superior to Semrush.
Tips for Improving Your Own Website's SEO
If you’re looking to improve your own website’s SEO, here are a few tips:
- Use relevant keywords throughout your website’s content.
- Create high-quality content that is informative and engaging.
- Optimize your title tags and meta descriptions.
- Increase the number of backlinks to your website.
- Use technical SEO techniques to boost the performance of your website.
- Make sure your website is mobile-friendly.
- Optimize your videos for search engines.
- Review your snippets and make sure they are accurate and informative.
By following these tips, you can improve your website’s SEO and start getting more traffic from search engines.
Conclusion
I hope this blog post has helped you understand how SEO can help improve your website’s traffic. If you have any questions, please feel free to leave a comment below.
