Off-Page SEO Services
Off-Page SEO Services That Build Authority Search Engines Can Trust
We earn relevant backlinks, brand mentions and digital PR coverage, and clean up the link risks that hold your rankings back. Every link is manual, relevant and reported.
- White-hat, manual outreach
- No private blog networks
- Every link reported
Researched with
- Ahrefs
- Semrush
- Google Search Console
Signs Your Site Has an Authority Problem
Great content and a solid website still struggle when the rest of the web doesn’t vouch for you.
Competitors outrank you with similar content
They simply have more trusted sites linking to them.
Few referring domains
Your links come from a handful of sites, or only point to your homepage.
Mentions with no links
People talk about your brand online without linking to you.
Unnatural anchor text
Too many keyword-heavy anchors from low-quality sites.
A drop after a link campaign
Past agency work may have left risky links behind.
Inconsistent listings and reviews
Different business details across the web reduce trust.
Not sure which one applies to you? Send us your site and we’ll show you.
Get a Free Backlink ReviewWhat Our Off-Page SEO Services Include
Off-page SEO covers everything that happens outside your website to build trust and authority. Most clients start with an audit, then move to link building.
White-Hat Link Building
Manual outreach for relevant, editorial links from real sites with real readers.
Digital PR
Newsworthy stories, data and expert commentary that earn coverage and links from publications.
Guest Contributions
Useful articles on relevant sites, with a link only where it fits.
Link Reclamation
We recover links from unlinked brand mentions and lost placements.
Broken Link Building
We find dead links on relevant sites and offer your content as the replacement.
Competitor Link Gap Analysis
We find sites that link to competitors but not to you, then pick the realistic ones.
Backlink Audit
A review of your profile: quality, relevance, anchors, risks and gaps.
Backlink Cleanup and Disavow
Only where justified, such as a manual action or an obvious link scheme.
Anchor Text Strategy
A natural mix of branded, URL and descriptive anchors that avoids over-optimization.
Brand Mentions and Reputation
Profiles, reviews and mentions that support trust, including in AI search results.
Local Citations
Consistent business listings across the web. Full Google Business Profile work sits on our Local SEO page.
Linkable Assets and Content Promotion
Studies, tools and guides built to earn links, then promoted to the right audience.
The Link Standards We Follow, and What We Never Do
Google’s link spam policies prohibit paid links and link schemes. We build links the way a good PR team would.
| We do | We never do |
|---|---|
| Manual outreach to relevant, real sites | Private blog networks (PBNs) |
| Editorial links inside useful content | Paid links that pass ranking signals |
| Sites with real traffic, indexed in Google | Link farms, comment spam or bulk directories |
| A natural anchor text mix | Exact-match anchor stuffing |
| Client approval of target sites | Automated link-building tools |
| Link-by-link reporting | Guarantees of rankings or authority scores |
Quality checks for every site
A site has to pass all six before we pitch it.
- Relevant to your topicThe site covers a subject close to yours, so the link makes sense to readers.
- Real organic trafficWe look for sites people actually visit, not sites that only exist to sell links.
- Editorial standardsContent is written and reviewed by people, with clear quality control.
- No link-selling patternWe skip sites with “write for us” pages that are really price lists.
- Indexed in GoogleIf a site isn’t in Google’s index, a link from it adds nothing.
- Approved by youYou see the target sites before any placement goes live.
Our Off-Page SEO Process: Audit, Plan, Build, Report
Every site and niche is different, so every plan is built from your own data. You see the sites before we place anything.
Audit
We review your backlink profile, anchors, referring domains, brand mentions and competitors using Ahrefs, Semrush and Search Console.
Diagnose and Plan
We find the gaps and risks, pick target pages and topics, and agree on a link strategy and monthly targets.
- You’re in control
Approve
We share the target sites with you first. Nothing is pitched or placed without your sign-off.
Build
We create the content and pitches, run outreach and place links on the sites you approved.
Report
You get a link-by-link report: URL, site, topic relevance, traffic, anchor text and target page.
Review and Refine
We track referring domains, traffic and rankings for your target pages, then adjust the plan each month.
Backlink Audit and Cleanup: When We Disavow and When We Don’t
Bad backlinks can hurt, but not every low-quality link needs action. Google says it is generally good at ignoring spammy links, so we audit first and act only when there is a real reason.
We recommend a disavow only when
- You have a manual action for unnatural links.
- A past agency or campaign created an obvious pattern of paid or spam links.
- A negative SEO attack is clear and large.
Our safety rules
- We never disavow based only on a tool’s “spam score”.
- We back up any existing disavow file before changing it.
- We list every domain or URL with the reason it was chosen.
- We prefer removal requests for links we can get taken down.
What You Receive Every Month
Real deliverables, not vague promises. You can see every link we build and why we chose it.
Link Report
One row per link: URL, domain, topic relevance, estimated traffic, anchor text, date and target page.
Progress Summary
Referring domains, new links, rankings and clicks for your target pages.
Next-Month Plan
Target pages, content ideas and outreach angles for the month ahead.
Shared Sheet
Access to a live sheet, so you can see the work at any time.
Off-Page SEO for Every Type of Business
Link building doesn’t depend on a platform, so it works with any website. Each business type needs a different angle.
Local Businesses
Local links, citations, reviews and community mentions that build trust in your area.
Ecommerce Brands
Product and category links, brand mentions and link reclamation.
SaaS Companies
Comparison, data and integration content that earns links.
Agencies (White Label)
Off-page SEO delivered under your brand, with your reports and our team. White-label inquiry →
Publishers and Content Sites
Linkable assets and digital PR for content that already ranks.
Professional Services
Authority links for law, finance, health and other expertise-led firms.
Tools We Use
The Tools Behind Our Off-Page SEO
Tools show us where the gaps are. People decide which links are worth earning.
Ahrefs
Backlink profile, competitor link gaps and lost links
Semrush
Backlink audit, toxic-link flags and trend tracking
Google Search Console
Top linking sites and linked pages
Google Disavow Tool
Used only when a disavow is justified
Shared Link Sheet
Every link logged and open to you
Pricing
Off-Page SEO Pricing
Link building is priced by what you receive: how many links, what quality and how much content. Audit and cleanup are priced separately.
-
1
Niche and competition The more competitive your market, the more links it takes to compete.
-
2
Link quality level Higher minimum traffic and relevance means harder, slower placements.
-
3
Links, content and country How many links you want, how much content is needed, and your language or country.
Basic Package
One-time package
$200
A starter link-building package to strengthen your website’s backlink profile.
- 5 niche-relevant guest posts
- 5 Web 2.0 backlinks
- Directory backlinks
- Profile backlinks
Most Popular
Most Popular Package
One-time package
$350
Build stronger backlink diversity with more niche-relevant placements.
- 10 niche-relevant guest posts
- 15 Web 2.0 backlinks
- Directory backlinks
- Profile backlinks
Digital PR Campaign
Per campaign, priced to your story
Campaign quote
Best for earning coverage and links from publications.
- One data-led or newsworthy story
- Journalist outreach and coverage tracking
- Report of all coverage and links earned
Need cleanup and recovery after a manual action or a clear link-scheme problem? We quote these by issue: link audit, removal outreach, a disavow file where justified, and reconsideration request support.
Get a Recovery QuoteResults take time, so we recommend 3–6 months for link building. Not sure which one fits? Get a free backlink review and we’ll tell you.
Why Choose Cope Business for Off-Page SEO
Safe, manual link building, with your site and your brand protected at every step.
You Approve the Sites
We share target sites for approval before any placement.
Read-Only Access
Search Console and tool access is limited to what’s needed, ideally as a viewer.
Backups Before Changes
We back up your existing disavow file before making any change.
Full Record
Every action is logged and shared with you.
Confidentiality
An NDA is available on request.
No Guarantees We Can’t Keep
No promised rankings and no promised authority scores.
Specialists
15+ years of SEO experience across 50+ countries.
Manual and Relevant
Real outreach to real sites, with no networks.
Off-Page SEO Services FAQs
What is off-page SEO?
Everything done outside your website to build trust and authority, mainly backlinks, digital PR, brand mentions and citations.
How is off-page SEO different from on-page and technical SEO?
On-page SEO covers what’s on your pages. Technical SEO covers how your site is built and accessed. Off-page SEO covers how the rest of the web sees and links to you.
How do you build backlinks?
Through manual outreach, digital PR, guest contributions, link reclamation and linkable content. We don’t use PBNs, link farms or automated tools.
How many links will I get each month?
It depends on the plan, your niche and the quality level you need. We agree on a target before you start and report every link.
Do bad backlinks hurt rankings?
Sometimes. Google says it generally ignores spammy links, but patterns of paid or manipulative links can cause problems. We audit first and disavow only when justified.
Do you guarantee rankings or domain authority?
No. Anyone who does is overpromising. We report links, traffic and rankings so you can see real progress.
How long does it take to see results?
Early signs can show in 2–3 months. Link building usually needs 3–6 months or more, depending on competition.
Can you recover my site from a manual action?
When the action is for unnatural links, yes. We audit your links, request removals, prepare a disavow file and support the reconsideration request.
Do you offer white-label off-page SEO?
Yes, for agencies. Contact us for details.
Do you handle local citations?
Yes, and our Local SEO page covers Google Business Profile in full.
Get a Free Backlink Review
Send us your website and up to two competitors. Within one business day, you’ll get a snapshot of your top link risks, three authority gaps and quick wins.
- No obligation
- Fast response
- Confidential