How to Show Google, Facebook, and Yelp Reviews in WordPress (Easy Guide)

WordPress / By / February 7, 2026
How to show Google, Facebook and Yelp reviews in WordPress

Customer reviews from platforms like Google, Facebook, and Yelp are powerful social proof that can build trust, improve SEO, and increase conversions on your WordPress site. Displaying them prominently encourages visitors to take action, such as booking services or making purchases. At Cope Business, we often integrate review displays for clients during our technical SEO audit services, enhancing credibility and search rankings. This guide covers two straightforward methods to show these reviews—using plugins for simplicity or custom code for flexibility—so you can implement them quickly.

Whether you’re running a business site, eCommerce store, or blog, showcasing real reviews can significantly impact your online presence.

Why Display Google, Facebook, and Yelp Reviews on Your Site?

  • Builds Trust: Authentic reviews from verified platforms reassure potential customers.
  • Boosts SEO: Review schema markup can lead to rich snippets in search results.
  • Increases Engagement: Users spend more time reading reviews, reducing bounce rates.
  • Drives Conversions: Positive feedback influences buying decisions—studies show 84% trust online reviews as much as personal recommendations.

Integrating these also keeps your site dynamic without manual updates.

Method 1: Using a Plugin (Recommended for Beginners)

Plugins make embedding reviews easy with automatic syncing and customizable displays.

Recommended Plugin: Smash Balloon Reviews Feed

Smash Balloon is a top choice for aggregating and displaying reviews from multiple sources.

Steps to Set Up

  1. Install and activate the Reviews Feed Pro plugin (free version available for basics; Pro ~$49/year for multiple sources).
  2. Connect your accounts: Go to Reviews Feed > Settings and add API keys for Google My Business, Facebook, and Yelp (obtain from their developer portals).
  3. Create a feed: In Reviews Feed > All Feeds > Add New, select sources and layout (grid, carousel, masonry).
  4. Customize: Choose rating display, filter by minimum stars, add moderation to hide negatives if desired.
  5. Embed: Use the shortcode [reviews-feed] in posts/pages or the block in the editor.
  6. Style to match your theme: Adjust colors, fonts, and responsiveness in settings.

Alternative Plugins:

  • WP Business Reviews: Free for basic Google/Facebook; Pro adds Yelp.
  • Widget for Google Reviews: Free for Google only, simple widget placement.

This method ensures reviews update automatically and look professional on mobile.

Method 2: Using Custom Code (For More Control)

For lightweight or tailored setups, add reviews manually with code or embeds.

Steps to Implement

  1. For Google Reviews: Use Google’s embed code from your Google My Business listing. Copy the HTML snippet and paste into a Custom HTML block on your page.
  2. For Facebook Reviews: From your Facebook Page > Reviews tab, use the embed option. Add to WordPress via Custom HTML block.
  3. For Yelp Reviews: Yelp provides widgets—sign up for their API, generate the code, and embed similarly.
  4. Combine in a Section: Create a “Reviews” page or homepage section with Columns block. Add each embed in separate columns.
  5. Add Schema Markup: Use All in One SEO to add review schema for rich snippets—copy review details into the plugin’s schema builder.

Code Snippet for Custom Display (via WPCode plugin):

PHP

function wpb_reviews_shortcode() {
    return '<div class="reviews-section">
        <h2>Our Reviews</h2>
        <!-- Paste Google embed here -->
        <!-- Paste Facebook embed here -->
        <!-- Paste Yelp embed here -->
    </div>';
}
add_shortcode('reviews', 'wpb_reviews_shortcode');

Use [reviews] shortcode where needed.

This method is free but requires manual updates if reviews change.

Best Practices for Displaying Reviews

  • Placement: Homepage footer, services page, or sidebar for visibility.
  • Mobile Optimization: Ensure embeds are responsive—test with Google’s Mobile-Friendly Test.
  • SEO Enhancement: Add schema markup for star ratings in search results.
  • Performance: Lazy-load embeds to avoid slowing pages (use caching plugins).
  • Compliance: Only show reviews with permission; include disclaimers if needed.
  • Moderation: Highlight positive ones but include a mix for authenticity.

Displaying reviews can increase trust by up to 20%—don’t overlook this simple boost.

Final Thoughts

Adding Google, Facebook, and Yelp reviews to your WordPress site is a quick win for credibility and conversions. Start with a plugin like Smash Balloon for automated ease, or go custom for full control.

Regularly update and monitor reviews to keep your site fresh.

Need help integrating reviews or optimizing your site for better performance? Contact Cope Business for a free technical SEO consultation—we’ll review your setup and implement tailored enhancements.

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