Running a Facebook giveaway in wordpress (contest or competition) is still one of the fastest, most cost-effective ways to grow your Facebook page likes, followers, engagement, and email list. When done correctly, a well-promoted giveaway can add hundreds or even thousands of new followers in a few days — and WordPress makes managing the entire process simple and professional. At Cope Business, we’ve helped numerous clients run successful giveaways that not only grew their social presence but also improved overall brand authority and SEO through increased social signals.
This step-by-step guide shows you exactly how to create, launch, and manage a high-converting Facebook giveaway using WordPress.
Why Run a Facebook Giveaway?
- Rapid Page Growth — Facebook still rewards engagement; giveaways create viral loops.
- Email List Building — Require email entry → grow your owned audience.
- Social Proof — High engagement increases visibility in feeds.
- Brand Awareness — Reach new audiences through shares and tags.
- SEO Benefits — More social shares = stronger brand signals to Google.
Step 1: Choose Your Giveaway Prize & Rules
Pick something valuable but affordable that aligns with your niche.
- Popular Ideas: Free product, discount code, gift card, exclusive service, digital download.
- Rules: Must be clear — e.g., “Like + Comment + Tag 3 friends” or “Follow + Share this post”.
Legal Tip: Include “This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook” (required by Meta).
Step 2: Create the Giveaway Landing Page in WordPress
- Go to Pages > Add New.
- Title: “Win [Prize Name] – Facebook Giveaway!”
- Use a page builder (SeedProd, Elementor) or block editor.
- Add sections:
- Eye-catching headline
- Prize image/description
- Clear entry instructions
- Countdown timer (use Countdown Timer Ultimate plugin)
- Entry form (WPForms or Gravity Forms)
- Social share buttons (Social Snap or AddToAny)
Pro Tip: Add trust signals — past winners, your logo, privacy note.
Step 3: Create the Entry Form
Use a form plugin to collect entries.
Recommended: WPForms (free lite version works great)
- Install WPForms.
- Create new form → “Contest Entry Form” template.
- Fields: Name, Email, Facebook Profile URL (optional), Checkbox: “I agree to the terms”.
- Add reCAPTCHA v3 to prevent bots.
- Set notification to yourself + auto-reply with thank you message.
- Embed the form on your giveaway page.
Alternative: RafflePress (specialized giveaway plugin — free lite, Pro $49+/year).
Step 4: Add Entry Rules & Verification
Make participation easy but trackable.
- Simple Entry: Like + Comment + Tag friends
- Advanced Entry: Like + Share + Follow + Email signup (use RafflePress for multi-step actions)
Step 5: Promote Your Giveaway
- Post on Facebook with eye-catching image + link to landing page.
- Use Facebook Ads (boost post) — target your audience + lookalikes.
- Share on Instagram, Twitter, email list, groups.
- Partner with micro-influencers for shoutouts.
- Add popup reminder with OptinMonster.
Step 6: Pick & Announce the Winner
- Manual: Export entries → use random.org to pick winner.
- Automated: RafflePress Pro auto-selects winner.
Announce publicly on Facebook & email list — ask winner to DM you.
Step 7: Follow Facebook & Legal Guidelines
- Disclosure: Clearly state it’s not sponsored by Facebook.
- Privacy: Include privacy policy link in form.
- Terms: Add terms & conditions page.
- Data: Delete entries after giveaway ends (GDPR compliance).
Final Thoughts
A well-executed Facebook giveaway using WordPress can explode your page likes, followers, and email list in a very short time — often at low cost. Use WPForms or RafflePress for easy management and track results with MonsterInsights.
Giveaways are still highly effective when done right.
Need help designing your giveaway landing page, optimizing for conversions, or running ads? Contact Cope Business for a free consultation — we’ll help you create a giveaway that grows your audience fast and safely.
