Introduction
Paw and Glory is an online store that sells sailing gear. They were founded in 2020 and had been growing steadily, but they wanted to do more to improve their online visibility. They decided to invest in SEO to help them achieve their goals
Problem
Before they started working with an SEO consultant, Paw and Glory’s website had a few problems that were affecting its SEO:
- The website’s performance was not good.
- The website was not mobile-friendly.
- The website’s content was not optimized for relevant keywords.
- The website did not have many backlinks from other websites.
- The website had some Google Search Console issues, such as:
- Video snippets were not appearing for some of the website’s videos.
- The website was not appearing in the Merchant Center. Etc
Solution
Our SEO consultant worked with Paw and Glory to fix these problems and improve their website’s SEO. They did the following:
- They optimized the website for mobile devices.
- They made the website load faster.
- They optimized the title tags, meta descriptions, and content for relevant keywords.
- They created high-quality blog posts and articles that were optimized for SEO.
- They built backlinks to the website from high-quality websites.
- They fixed the Google Search Console issues by submitting their website’s XML sitemap to Google Search Console and verifying their ownership of the website.
Performance Before our work
Performance After our work
Mobile Usability
Creating interfaces and experiences that are user-friendly, efficient, and enjoyable for users on mobile devices.
Video snippets
Our innovative approach has successfully addressed and resolved the challenges associated with product snippets, providing users with accurate and comprehensive summaries that enhance their shopping experience.
Merchant Listing
Simplified and inclusive directories that display a variety of sellers, making it effortless for users to find and compare products from different merchants, enabling informed shopping choices.
Video Page Indexing
Efficient and user-friendly systems that organize and categorize video content, allowing users to easily search, discover, and compare videos from various sources, enhancing their browsing experience and facilitating informed viewing choices.
Results
The results of their SEO efforts were impressive. In just one month, the website saw a 4,600% increase in clicks. This led to a significant increase in website traffic and sales. Paw and Glory also saw an increase in brand awareness and customer satisfaction.
Conclusion
The SEO success story of Paw and Glory shows how effective SEO can be for businesses of all sizes. By investing in SEO, Paw and Glory was able to improve its online visibility and attract more customers.
If you are a business owner who wants to improve your online visibility, SEO is a great place to start. By following the tips in this article, you can improve your website’s SEO and attract more customers.
Here are some additional tips for improving your website's SEO:
- Use relevant keywords throughout your website’s content.
- Create high-quality content that is informative and engaging.
- Optimize your images for SEO.
- Promote your website on social media and other online channels.
- Build backlinks to your website from other high-quality websites.
