Crucial online review trends

12 Crucial Online Review Trends for 2023

According to a recent study, 93% of consumers read online reviews before making a purchase. Online reviews are a powerful form of social proof that can significantly influence a business’s sales. In this blog post, we will explore ten crucial online review trends for 2023 that businesses and consumers should be aware of.

Which Numbers Help Us Understand Online Shopping Reviews?

When we look at online reviews, we use averages and standard deviations to understand them. We also use tools to figure out how people feel about things, what factors influence reviews, and to compare different customer groups. We even use computer programs to help us analyze feelings and make suggestions for improvement.

We also look at the words people write in reviews to find useful information, and we group similar reviews together. All these numbers and techniques help businesses understand what their customers are saying and how to make things better.

Trusting Online Reviews

In today’s digital world, online reviews have become an important part of how we trust businesses. An astonishing 93% of people trust online reviews almost as much as they trust recommendations from friends and family.

This statistic shows that online reviews have become essential. They’re not just nice to have; they’re a major factor in how people decide what to buy.

First Impressions Matter

In the competitive online world, what people think at first is very important. A huge 88% of people form an opinion about a business after reading fewer than 10 reviews.

This means businesses need to make a good first impression online. They should encourage customers to write reviews to create a positive image.

Positive Reviews and Local Trust

For local businesses, having positive reviews is crucial. A significant 74% of customers say that good reviews make them trust local businesses.

This shows that local businesses need to take care of their online reputation. Positive reviews can make them more trusted in their community.

Responding to Reviews

Talking to customers is a two-way street. An overwhelming 89% of customers look at how businesses reply to reviews.

This means businesses should respond to both good and bad reviews. How they talk to customers online can make a big difference.

Quick Responses to Negative Reviews

When it comes to negative reviews, it’s important to respond fast. More than half of customers (54%) expect businesses to reply within a week.

This number tells us that businesses need to manage their reputation quickly. Ignoring bad reviews can hurt a business’s image.

Asking for Reviews

Sometimes, asking for reviews can be a good idea. A big 70% of customers are willing to leave a review if you ask them to.

This shows that businesses should talk to their customers and ask for their opinions. This can lead to more good reviews and helpful feedback.

Mix of Reviews Builds Trust

Customers don’t expect perfection; they like to see real experiences. Most customers (58%) trust businesses that have a mix of good and bad reviews.

This tells us that businesses should be open about their feedback. Having a mix of reviews can make customers trust them more.

Mobile Reviews Are Popular

Most people read reviews on their phones. A surprising 88% of customers look at reviews on their mobile devices.

This means businesses should make sure their websites work well on phones. This way, they can reach more people in today’s digital world.

Concerns About Fake Reviews

Customers like honest reviews. When they don’t see bad reviews, 85% of them think there might be fake ones.

This shows the importance of having real and balanced reviews. Businesses should encourage honest feedback to build trust.

Boosting E-Commerce Sales with Reviews

Customer feedback helps online sales. Over half of shoppers (57%) are more likely to buy from websites that show product ratings and reviews.

This number tells us that feedback can help businesses make more money online. They should use it to improve their sales.

Video Reviews Are Popular

In 2023, video reviews are getting popular. About 45% of people like video reviews more than written ones when they decide what to buy.

Include statistics that show how video reviews are becoming more important. Products or services with video reviews get tend to sell 20% more than those without.

Social Media Reviews Matter

Social media reviews are a big deal for shoppers. About 60% of customers look for product recommendations on social media platforms like Instagram, Facebook, and Twitter.

Positive social media reviews make more than 70% of customers like a brand, while bad reviews can make them stay away. Include statistics about social media reviews, like how many people rely on them or how they affect brand image.

Talk about how businesses can manage and use social media reviews to make their online reputation better.


Online reviews are like a digital thumbs-up from other customers. They have a big effect on what people buy. In 2023, both businesses and customers need to understand how important online reviews are. They help us see what works and what doesn’t in the world of shopping online.


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