Instagram stats for marketers

12 Instagram Stats for Marketers in 2023

In the fast-paced world of the internet, being in the know is like having a secret weapon for marketers. To make a real splash on Instagram, where everyone gathers, it’s vital to keep your finger on the pulse of the latest trends and numbers. In this blog, we’ll take you on a journey through 12 fascinating Instagram facts for 2023. Think of them as your trusted treasure map, guiding you to where the action is, what’s hot, and how to shine.

Imagine Instagram as a buzzing marketplace, where people hang out, chat, and explore new things. If you want to tell people about your products or your brand, you need to stay in sync with what’s happening there. That’s where these Instagram stats come into play. They’re like a magic guidebook, showing you the path to where the excitement is, what’s trendy, and how to stand out.

So, once you’ve finished reading this blog, you’ll be armed with valuable knowledge to navigate this bustling online world. You’ll be well-prepared to make a real impact on Instagram and connect with your audience in a way that truly matters. Let’s embark on this exciting journey!

1. User Base Growth (Over 1.4 Billion):

User base growth

Instagram’s crowd just keeps growing, with over 1.4 billion people hanging out there every month in 2023. It’s like a treasure trove for marketers, where you can connect with all kinds of potential customers. Whether you’re aiming at youngsters, grown-ups, or seniors, you’ll find lots of them active on Instagram. This diverse mix means you can find your own tribe, no matter what you’re selling or talking about.

2. Global Demographics (71% Under 35):

Instagram is like a magnet for young folks, with roughly 71% of its users being under 35 years old. It’s like a cool spot for brands that want to chat with millennials and Generation Z. If your stuff matches what these folks like, then Instagram is the place to be for your marketing game. But don’t forget, even older folks are joining the party too, giving you a diverse crowd to connect with.

3. Stories Engagement (500 Million Daily Users):

Instagram Stories are like these quick, disappearing posts that 500 million people check out every day. It’s like a race against time, which makes people super excited. They know that whatever’s in the Stories will be gone soon, so they keep coming back for more. For marketers, this is like having a magic wand to create a sense of urgency and build personal connections with your audience.

4. Video Dominance (38% Higher Engagement):

People on Instagram really love videos – they’re like magnets for attention and get 38% more likes than regular pictures. It’s like a shift where everyone wants to see moving and fun stuff. For marketers, this means that creating videos, whether they’re short clips, fun reels, or longer stories on IGTV, can make a real splash. It’s like a way to tell your story and show your products in a sea of static images.

5. Influencer Marketing (90% Effectiveness):

Influencers are like the rock stars of Instagram, and they’re super effective – 90% of marketers think so. They’re like your cool friends who can talk to your potential customers in a way that’s super real. This is like a magic spell for marketers because it builds trust and makes people buy stuff. When you’re thinking about working with influencers, find ones whose style matches your brand. That way, when they talk about you, it feels totally genuine and clicks with your audience.

6. Shopping Features (70% Product Discovery):

Instagram’s shopping features are like secret treasure chests, and 70% of people go there to discover new stuff. People aren’t just window shopping; they’re actually looking to buy. So, if you’re a business, this is like having a shop in the busiest part of town. You can tag your products in your posts and use Instagram’s shopping tools to make buying super easy for your customers.

7. Hashtags Impact (12.6% More Engagement):

Hashtags are like magic words on Instagram. If you use at least one, your post gets 12.6% more likes and comments. They’re like signposts that help people find your stuff in the big Instagram forest. When you’re creating your posts, think about which hashtags make sense for your content. It’s like finding the right path to reach more people.

8. User-Generated Content (85% Persuasive):

User-generated content (UGC) is like having your customers be your best cheerleaders, and 85% of people find it more believable than what brands say. It’s like a trust-building tool. Encourage your customers to share their experiences with your stuff on Instagram. When you show their posts, it’s like telling the world, “Look, our customers love us!” It’s real, and people trust it.

9. Time Spent (30 Minutes Per Day):

The average Instagram user spends 30 minutes each day on the app. It’s like having a half-hour chat with your audience every day. To make the most of this time, create stuff that your audience finds awesome. Whether it’s cool pics, stories, or fun interactive stuff, this is like your chance to connect with them regularly.

10. Instagram Ads (Projected $22.89 Billion):

Businesses are pouring money into Instagram ads, and it’s expected to reach $22.89 billion in 2023. It’s like a vote of confidence in Instagram’s ad superpowers. As a marketer, learning how to create ads that stand out is like having a secret weapon. It’s your way to get noticed and turn eyeballs into sales.

11. Explore Page (Over 50% Monthly Users):

More than half of Instagram accounts use the Explore page every month. It’s like a secret door to finding exciting new stuff. Getting on the Explore page is like having a spotlight on your content, even if people don’t follow you. To boost your chances, create amazing content that clicks with a big audience.

12. Engagement Metrics (Peak on Wednesdays at 11 a.m.):

Engagement, like when people like your posts or leave comments, is the highest on Instagram on Wednesdays at 11 a.m. It’s like knowing the perfect time to make your moves. But remember, this is like a general guide. To get the timing spot-on for your brand, you need to understand when your specific audience is most active.


As we step into 2023, Instagram remains a treasure trove for marketers. With its ever-growing crowd, diverse demographics, and cool features, it’s a goldmine of opportunities to connect with your audience and see results. Whether you’re teaming up with influencers, telling fantastic stories, or using hashtags like a pro, knowing these 12 exciting Instagram facts is like having a secret key to ace your Instagram game.


  • Copebusiness Technical SEO Team

    At CopeBusiness, we are a team of dedicated technical SEO experts who specialize in identifying and fixing intricate technical SEO issues. With our deep understanding of search engine algorithms and best practices, we provide comprehensive solutions that pave the way for improved website performance and higher search engine rankings. In this blog post, we'll delve into the world of technical SEO and highlight how our team at CopeBusiness can help your business thrive.

    View all posts