Gatwick Sound Photobooth
How we transformed a premium event entertainment provider’s online presence through technical SEO fixes, site health optimization, and complete crawl error resolution — turning a struggling site into a perfectly healthy, high-performing platform ready for bookings.
Visit WebsiteChallenges Faced
Gatwick Sound Photobooth faced significant technical barriers that limited their visibility in searches for photo booth hire in Sussex, Surrey, London, and surrounding areas — impacting leads from weddings, corporate events, and parties.
Technical Barriers
Hundreds of issues including crawl errors, broken links, and poor internal structure prevented Google from properly indexing service pages like 360 booths, magic mirrors, and DJ hire.
Website Health Issues
A low Ahrefs Health Score (79) with 116 errors and 469 warnings signaled major problems in crawlability, duplicate content, and site architecture.
Visibility & Indexing Problems
Many key pages remained uncrawled or blocked, reducing organic traffic potential despite strong services in premium event entertainment.
Management Inefficiencies
Outdated structure made it hard to scale content for new offerings (e.g., 2026 collections) or regional targeting.
Our Strategy
A focused, multi-pillar technical SEO approach to eliminate issues, boost crawl efficiency, and improve overall site health.
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Conducted a full Ahrefs Site Audit to identify all 116 errors
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Resolved broken links across the site
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Eliminated duplicate content issues
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Optimized internal linking structure
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Cleaned up crawl budget waste
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Ensured all key service pages (360 video booths, magic mirrors, selfie pods) were properly structured and linked
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Fixed robots.txt blocks that were preventing proper crawling
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Submitted updated XML sitemaps to Google Search Console
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Removed unnecessary noindex tags
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Improved overall crawl status
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Result: Significantly more URLs crawled successfully with far fewer uncrawled links
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Addressed resource-heavy elements (high-resolution booth images and videos)
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Implemented better image and video compression
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Optimized loading of media files
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Improved Core Web Vitals scores where possible
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Enhanced user experience and indirect ranking signals
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Streamlined site architecture for better user navigation
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Improved flow from main services page to specific booth types
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Reduced warnings through targeted on-page fixes
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Created a clean foundation for future keyword-targeted content
Results That Speak
Measurable wins across technical health, crawl efficiency, and error elimination — proving the power of cleaning up the foundation before scaling visibility.
Ahrefs Health Score
Errors
Warnings
Crawled Efficiency
Before & After
See the dramatic before-and-after improvements in Ahrefs site health and performance.
“The technical cleanup was a game-changer. Our site is now fully optimized, errors are gone, and we can focus on growing bookings instead of fighting crawl issues. Highly recommend for any event business looking to get found online.”
Gatwick Sound Photobooth
Gatwick Sound Photobooth is a premium event entertainment company based in Crawley, West Sussex, specializing in high-end photo booth experiences for weddings, corporate events, parties, and private celebrations across London, Surrey, Kent, Sussex, and surrounding areas.
Gatwick Sound Photobooth
Premium photobooth hire London
Small Issues, Big Losses –
We Solve Both
Your website deserves better. Let our experts eliminate errors, achieve perfect site health, and set the foundation for real organic growth.