SuppDawg Supplements
How we transformed SuppDawg’s Shopify store from invisible to page 1 — fixing product schema, collection content gaps, and title tags to drive 67% more organic impressions in 90 days.
Visit WebsiteChallenges Faced
SuppDawg launched with strong branding and positive reviews but zero organic search presence. Generic titles, empty collection pages, and missing schema were the core blockers preventing any Google visibility.
Generic Titles & Zero Keyword Targeting
Every product and collection page had identical, keyword-free title tags — offering no ranking signal for supplement or fitness queries.
Out-of-Stock Products in Hero
The homepage prominently featured multiple out-of-stock products, sending negative engagement signals to Google and hurting conversion rates.
No Structured Data Anywhere
Zero Product schema across all templates meant SuppDawg was completely ineligible for rich results, star ratings, and Google Shopping.
Empty Collection Pages
Collection pages had no crawlable copy — Googlebot treated them as near-empty shells with no topical relevance for supplement keywords.
Our Strategy
A comprehensive, multi-pillar SEO approach combining technical fixes, on-page optimization, content strategy, and speed improvements.
- Rewrote all product and collection title tags with primary keywords and intent modifiers
- Added 150–200 word keyword-rich descriptions to all collection pages
- Built internal links from every blog post to relevant products and collections
- Added JSON-LD Product schema with price, availability, brand, and AggregateRating
- Deployed Review schema leveraging existing 27 customer reviews
- Qualified the store for rich results and Google Shopping eligibility
- Resolved out-of-stock hero display via Shopify metafield conditional logic
- Implemented canonical tags across all product variant URLs to prevent duplication
- Optimised hero images and enabled lazy loading for Core Web Vitals
- Rewrote all blog title tags and meta descriptions with BJJ keyword targeting
- Established a content hub structure linking articles to product pages
- Fixed internal link gaps across blog, collections, and product templates
Results That Speak
Measurable improvements across key SEO and performance indicators in just a few months.
Organic Impressions
Page 1 Rankings
Bounce Rate Drop
Featured Snippets
Before & After
Google Search Console performance improvements and Ahrefs site health scores after Wix technical SEO optimization.
“The SEO transformation was remarkable. Our clicks went from 12 to 178, and our Wix website now ranks locally for construction service terms and we are getting consistent leads from Google in Google — driving real traffic and visibility for our construction resource website.”
Construction Logs
Construction Logs is a Wix-based construction documentation and resources website providing building professionals, contractors, and project managers with valuable industry guides, templates, and construction management tools. They help construction teams stay organized and find resources for successful project delivery.
Construction Logs
Construction Services Company
Small Issues, Big Losses –
We Solve Both
Your e-commerce store deserves better. Let our SEO experts fix technical issues, optimize your product pages, and drive real organic growth for your business.