The Seattle Personal Trainer
How we uncovered dummy content buried across blog and podcast pages, cut the sitemap from 20 URLs to 5, and fixed on-page SEO fundamentals for a Seattle-based personal training business.
Visit WebsiteChallenges Faced
The Seattle Personal Trainer's Webflow site had dummy, unrelated content live across its blog and podcast pages, a temporary health-score drop once that duplicate content surfaced in a fresh crawl, incomplete on-page SEO fundamentals, and a sitemap padded with pages that didn't belong.
Dummy Content Live Across Blog & Podcast Pages
Twelve blog and podcast URLs were carrying content with no connection to a personal training business — a recipe for prawn cocktail pasta salad, a UK fitness event announcement, and motivational podcast content from unrelated public figures — sitting live and indexable.
A Health Score Drop From Surfaced Duplicate Content
Once the dummy pages were fully surfaced in a fresh Ahrefs crawl, a wave of duplicate-content errors briefly pulled the site's health score down — a signal that needed explaining, not just absorbing.
Incomplete On-Page SEO Fundamentals
Open Graph tags were incomplete, meta descriptions were missing or ran too long, and H1 tags were missing or empty on pages across the site — the basics that help both search engines and social shares represent the site correctly.
A Sitemap Padded With Pages That Didn't Belong
The XML sitemap carried 20 URLs, a meaningful share of them dummy content with no place in the site's actual structure — diluting the sitemap's signal about what the business genuinely wanted indexed.
Our Strategy
A client-first cleanup — document the dummy content fully, get sign-off before removing anything, then fix the technical fundamentals and rebuild a sitemap that actually reflects the business.
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Identified dummy, placeholder content live across multiple blog and podcast pages with no connection to the business
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Documented every affected URL with screenshots and brought the finding directly to the client rather than removing content unilaterally
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Secured client permission to remove the dummy pages once the full scope was confirmed
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Fixed incomplete Open Graph tags, over-length meta descriptions, missing meta descriptions, and missing or empty H1 tags across the site
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Ran a fresh Ahrefs crawl to confirm each fix, comparing before and after reports side by side
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Removed the client-approved dummy pages, cutting the XML sitemap from 20 URLs down to 5
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Resubmitted the sitemap in Google Search Console and confirmed all 5 remaining URLs were indexed
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Reviewed the remaining 3xx and video-indexing notices and confirmed they required no action — the flagged URLs weren't meant to be indexed, and the video pages were never intended for the video content itself to rank
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Resolved invalid Webflow credentials and verified working access to keep future fixes moving without delay
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Clearly explained the one remaining Open Graph limitation — blog and podcast post types where an Open Graph URL genuinely couldn't be added — rather than leaving it unexplained
Results That Speak
A leaner, honest sitemap, complete indexing, and on-page SEO fundamentals fixed across the site.
Sitemap Reduced After Dummy Page Removal
Remaining Sitemap URLs Indexed
On-Page SEO Issue Types Fixed
Dummy Content Pages Identified & Removed
Before & After
Ahrefs Site Audit results before and after removing dummy content and fixing on-page SEO issues.
The Seattle Personal Trainer
The Seattle Personal Trainer offers personal training and fitness coaching services through a Webflow-built website. After years of content accumulating, the site had drifted from its actual focus — the business needed a technical SEO partner who could tell the difference between real content and dummy filler, and clean it up with the client's full sign-off.
The Seattle Personal Trainer
Personal Training & Fitness Coaching
Small Issues, Big Losses —
We Solve Both
Old content and forgotten pages quietly drag down a site's technical health. Let our specialists find what doesn't belong, confirm it with you, and clean it up the right way.