Sarah Herstich, LCSW
How we resolved every fixable Semrush and GSC issue, traced a broken-link mystery back to an unpublished staging site, and clearly documented Squarespace's platform limitations for a licensed clinical social worker's practice website.
Visit WebsiteChallenges Faced
Sarah Herstich's Squarespace-built practice site was carrying unresolved Semrush errors and warnings, broken links with an unclear cause, a set of issues that couldn't be fixed by code due to platform limitations, and several notices that needed careful judgment rather than a reflexive "fix."
Unresolved Semrush Errors & Warnings
A Semrush technical audit surfaced a list of errors and warnings sitting unaddressed, with no clear picture of which issues could actually be fixed and which couldn't.
Broken Links With an Unclear Cause
Semrush was reporting broken external links with 401 status codes, and the root cause wasn't obvious at first glance — it needed tracing back to its actual source before anyone could recommend a fix.
Squarespace's Limits on Categories, Tags & Code
Incorrect canonicals across product categories, duplicate meta descriptions on tags and categories, and hundreds of unminified JavaScript and CSS files couldn't be fixed directly — Squarespace doesn't allow editing categories or minifying code on the platform.
Notices That Needed Judgment, Not Reflex
Multiple H1 tags on blog pages, cart and query-string URLs blocked from crawling, and an audio download link flagged as a "page link" all needed to be correctly diagnosed — some were genuine platform limits, others were working exactly as intended.
Our Strategy
A careful, diagnosis-first approach — fix everything genuinely fixable, trace the unclear issues back to their real source, and give the client an honest picture of what the platform itself won't allow.
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Ran the initial Semrush audit and resolved every fixable error and warning
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Delivered a fresh Semrush report confirming the fixes, then closed out the remaining manual-review items
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Fixed GSC issues once access was secured, delivering a complete Google Search Console report
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Traced the reported broken external links back to internal links pointing from the live site to an unpublished staging site returning a 401 status
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Raised the finding directly with the client rather than guessing, asking why the links existed and offering to remove them if unnecessary
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Diagnosed and clearly documented every issue that couldn't be fixed due to Squarespace platform restrictions — canonical conflicts on product categories, duplicate meta descriptions on indexed tags, and JavaScript/CSS files the platform doesn't allow minifying
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Referenced official Squarespace community guidance to confirm these were genuine platform limitations, not overlooked fixes
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Correctly identified cart and query-string URLs blocked from crawling as intentional, requiring no fix
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Confirmed an audio download link flagged as a "page link" was functioning exactly as intended
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Reviewed the multiple-H1-tag notice with the client and jointly agreed to exclude it once confirmed it had no effect on the Site Health Score
Results That Speak
Every fixable issue resolved, a broken-link mystery solved, and a clear, honest record of what the platform itself won't allow.
Fixable Semrush Errors & Warnings Resolved
Platform-Limited Issues Diagnosed & Documented
Broken-Link Root Cause Traced
Full GSC Report Delivered
Before & After
Semrush Site Audit results before and after resolving every fixable error and warning.
Sarah Herstich, LCSW
Sarah Herstich is a Licensed Clinical Social Worker (LCSW) offering therapy services through a Squarespace-built practice website. Like many therapy practices, the site needed a technical SEO partner who could tell the difference between an issue worth fixing and a platform limitation worth explaining — without ever pretending the second was the first.
Sarah Herstich, LCSW
Licensed Clinical Social Work / Therapy Practice
Small Issues, Big Losses —
We Solve Both
Your website deserves a technical SEO team that fixes what's actually broken, traces the mysteries instead of guessing, and tells you the truth about what your platform can and can't do.