Rocky Mountain Heavy Haul
How we resolved every fixable Semrush issue, replaced a broken LocalBusiness schema with clean Organization markup, and corrected the business address in structured data for a Colorado heavy-haul trucking company.
Visit WebsiteChallenges Faced
Rocky Mountain Heavy Haul's site was carrying a list of unresolved Semrush technical issues, a LocalBusiness schema that was incomplete and failing Google's Rich Results Test, and structured data listing an address the client hadn't confirmed as correct.
Unresolved Semrush Technical Issues
A Semrush Site Audit surfaced a list of technical issues across the site that needed to be resolved before any schema or local SEO work could be considered complete.
Broken LocalBusiness Schema Failing Rich Results
The site's existing LocalBusiness schema was incomplete and failed Google's Rich Results Test, meaning the business wasn't getting a clean structured-data signal in search — and the homepage had no Organization schema at all.
An Unverified Business Address in Structured Data
The address used in the site's structured data hadn't been confirmed against the client's actual mailing and physical addresses — a discrepancy that could send incorrect local business information into Google's index.
No Documented Record of the Work
Without a clear, consolidated technical SEO and schema report, the client had no easy way to see exactly what had been fixed and verified across the project.
Our Strategy
A precise, verify-as-you-go approach — clear the technical backlog, rebuild the schema correctly, confirm every business detail directly with the client, and document it all.
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Ran a full Semrush Site Audit and resolved every fixable issue identified
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Delivered before-and-after audit reports confirming the fixes, dated February 10, 2026
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Diagnosed the existing LocalBusiness schema as incomplete and failing Google's Rich Results Test
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Removed the broken schema and implemented clean Organization schema on the homepage, validated with before-and-after Rich Results Test results
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Double-checked the implementation in code to confirm the incorrect schema was fully removed, not just hidden
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Flagged the address used in structured data back to the client for direct confirmation rather than assuming it was correct
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Updated the address once the client confirmed the correct mailing and physical details
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Re-implemented complete LocalBusiness schema with the verified, accurate address
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Compiled a full technical SEO report documenting every fix made across the project
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Uploaded schema implementation reports and Semrush PDF audit files for the client's records
Results That Speak
Every fixable technical issue resolved, clean schema validated by Google, and accurate business information in place.
Fixable Semrush Issues Resolved
Schema Types Implemented
Address Correction Applied
Full Technical SEO Report Delivered
Before & After
Semrush Site Audit results before and after resolving every fixable error and warning.
Rocky Mountain Heavy Haul
Rocky Mountain Heavy Haul is a Colorado-based heavy-haul trucking company serving the transport of oversized and heavy equipment. As a local service business, getting Organization and LocalBusiness schema right — with an accurate, verified address — matters directly to how the business shows up in local search results.
Rocky Mountain Heavy Haul
Heavy Haul Trucking — Colorado
Small Issues, Big Losses —
We Solve Both
Local search depends on getting the basics exactly right — clean schema, a verified address, and a technical foundation without errors. Let our specialists make sure your business shows up correctly, every time.