Labcorp DOT & DNA Testing
How we replaced a placeholder meta description, added MedicalBusiness schema, and differentiated this independent Flossmoor facility from the national LabCorp brand — growing impressions by 47%.
Visit WebsiteChallenges Faced
Labcorp DOT & DNA Testing in Flossmoor faced a critical problem: their meta description said “Main Site Header” across every page, they were being confused with the national LabCorp brand, and Google had never seen a proper sitemap.
Meta Description: “Main Site Header”
Every single page on the site had a placeholder meta description reading “Main Site Header” — this exact text was being indexed and displayed in Google search results to all potential clients.
CMS Data Leaking into Social Meta
Twitter and Open Graph meta tags showed “Written by admin KR” — unfinished WordPress author data was leaking publicly across all social sharing previews.
Brand Confusion with National LabCorp
The site name and domain created confusion with the national LabCorp chain, making it nearly impossible to rank independently for local DNA and drug testing searches.
No Schema & No Sitemap
Zero MedicalBusiness or LocalBusiness schema despite having a fixed address, set hours, and specific medical services — and no XML sitemap had ever been submitted to Google Search Console.
Our Strategy
A comprehensive, multi-pillar SEO approach combining technical fixes, on-page optimization, content strategy, and speed improvements.
- Replaced “Main Site Header” placeholder with keyword-optimised 155-character descriptions on every page
- Corrected WordPress author meta fields to remove “admin KR” from all OG and Twitter outputs
- Rewrote all page title tags to clearly differentiate from the national LabCorp brand
- Added MedicalBusiness + LocalBusiness JSON-LD with address, phone, hours, and priceRange
- Implemented ServiceType structured data for DNA, drug testing, and wellness panel services
- Added geo coordinates and areaServed markup for Flossmoor and Chicago south suburbs targeting
- Implemented canonical tags on all booking pages redirecting to external scheduling software
- Optimised Google Business Profile NAP alignment with all on-site contact data
- Added schema differentiating the site as an independent collection site vs national chain
- Generated and submitted a full XML sitemap to Google Search Console
- Requested indexing for all 14 key service and information pages via GSC URL inspection
- Set up GSC coverage monitoring to catch future indexability issues immediately
Results That Speak
Measurable improvements across key SEO and performance indicators in just a few months.
Impressions Growth
Re-crawl Time
Rich Results
Duplicate Snippets
Before & After
Google Search Console performance improvements and Ahrefs site health scores after Wix technical SEO optimization.
“The SEO transformation was remarkable. Our clicks went from 12 to 178, and our Wix website now ranks locally for construction service terms and we are getting consistent leads from Google in Google — driving real traffic and visibility for our construction resource website.”
Construction Logs
Construction Logs is a Wix-based construction documentation and resources website providing building professionals, contractors, and project managers with valuable industry guides, templates, and construction management tools. They help construction teams stay organized and find resources for successful project delivery.
Construction Logs
Construction Services Company
Small Issues, Big Losses –
We Solve Both
Your e-commerce store deserves better. Let our SEO experts fix technical issues, optimize your product pages, and drive real organic growth for your business.