Honeybadger Solutions
How we removed obsolete meta tags, built E-E-A-T credentialling for former military staff, and deployed ProfessionalService schema to put 5 security service pages on page 1 within 90 days.
Visit WebsiteChallenges Faced
Honeybadger Solutions LLC had elite military and law enforcement professionals on staff but zero online visibility. An outdated SEO setup, vague service descriptions, and no schema meant Google had no way to understand or rank the business.
Obsolete Meta Keywords Tag
The site used a <meta name=”keywords”> tag site-wide — an SEO practice Google has ignored since 2009, signalling an outdated setup and lack of technical SEO fundamentals.
No Location or Business Identity
No physical location was disclosed anywhere on the site, no business entity information was structured, and no geographic targeting existed for national or local security service queries.
Vague, Keyword-Free Service Descriptions
Service descriptions read as “project management and a variety of other services” — completely lacking the keywords, specificity, or authority signals needed to rank in competitive security searches.
Zero E-E-A-T Signals
Despite having former military and law enforcement staff, there were no credentials, certifications, bios, or background information structured on the site to establish expertise and trust.
Our Strategy
A comprehensive, multi-pillar SEO approach combining technical fixes, on-page optimization, content strategy, and speed improvements.
- Removed all obsolete meta keywords tags site-wide
- Rewrote title tags across all service pages targeting security, investigations, and cyber protection keywords
- Added proper meta descriptions to all service pages with keyword-focused, action-oriented copy
- Deployed ProfessionalService JSON-LD with serviceType, areaServed, and employee credentials
- Added FAQ schema targeting “what does a private security company do” and related queries
- Implemented Organization schema connecting the business to its service categories and contact details
- Built a structured team credentials section showcasing military and law enforcement backgrounds
- Created individual service pages for Security, Executive Protection, Investigations, Cyber Services, and Drone Operations
- Added staff bio blocks with certifications, service history, and professional affiliations
- Created 5 dedicated keyword-optimised service pages replacing the single vague overview
- Built an internal linking structure connecting all service pages through a hub architecture
- Added client-type targeting sections: Individuals, Businesses, and Government Agencies
Results That Speak
Measurable improvements across key SEO and performance indicators in just a few months.
Page 1 Rankings
Impressions Growth
Dwell Time Increase
Monthly Leads
Before & After
Google Search Console performance improvements and Ahrefs site health scores after Wix technical SEO optimization.
“The SEO transformation was remarkable. Our clicks went from 12 to 178, and our Wix website now ranks locally for construction service terms and we are getting consistent leads from Google in Google — driving real traffic and visibility for our construction resource website.”
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Construction Logs
Construction Services Company
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