HN Raumausstattung
How we resolved a wide range of technical SEO issues, cleaned up dummy content and a duplicate URL, and implemented complete schema markup — raising the Semrush Site Health Score from 79 to 98 for a German flooring, parquet, and interior design company.
Visit WebsiteChallenges Faced
HN Raumausstattung is a WordPress-built local services website that had accumulated a long list of unresolved technical SEO issues, dummy content sitting in the sitemap, a duplicate URL, and no structured data — all quietly working against the site's visibility in search.
Semrush Site Health Score Stuck at 79
SEMrush flagged a wide range of unresolved technical issues across the site, including invalid structured data items, pages returning a 4XX status code, broken internal links, and pages requiring content optimization — holding the overall Site Health Score down at 79.
Dummy Blog Content Sitting in the Sitemap
Multiple blog posts contained leftover placeholder/dummy content and were still listed in the sitemap, even though no internal links on the live site pointed to them — creating orphaned, low-quality pages that added no value for users or search engines.
Duplicate URL Confusion
The Datenschutzerklärung (privacy policy) page existed at a duplicate "-2" URL, splitting authority and creating confusion for both crawlers and users trying to find the correct, canonical page.
No Structured Data on Key Pages
The homepage and service pages had no Organization, Local Business, Review Snippet, or Service schema in place, meaning the site had no path to rich results in Google Search — confirmed by a failed Rich Results Test before implementation.
Our Strategy
A structured, phase-by-phase technical SEO approach — audit first, clean up the sitemap and dead weight, fix on-page issues, then implement structured data.
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Ran a full Semrush technical audit to catalogue every fixable issue across the site
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Resolved invalid structured data items, pages returning 4XX status codes, and broken internal links
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Fixed uncompressed and unminified JavaScript and CSS files, and reduced oversized JS/CSS payloads
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Site Health Score climbed from 79 to 98, with all fixable Semrush issues resolved
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Identified blog posts still carrying dummy/placeholder content with zero internal links pointing to them
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Removed the dummy blog post URLs from the sitemap and moved one to Draft status
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Fixed orphaned pages in the sitemap so crawl budget wasn't wasted on dead weight
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Corrected the duplicate "datenschutzerklaerung-2" URL and 301-redirected it to the clean, canonical URL
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Added meta descriptions to pages that were missing them entirely
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Trimmed title tags that ran too long and were being truncated in search results
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Added missing H1 headings and resolved pages flagged for content optimization
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Compressed previously uncompressed pages to align with Semrush's page-weight recommendations
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Implemented Organization, Local Business, and Review Snippet Schema on the homepage with the correct business details
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Added Service Schema to the relevant service pages
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Added the previously missing llms.txt file
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Verified every schema type through Google's Rich Results Test and the Schema.org validator
Results That Speak
Measurable improvements across site health, content quality, and structured data — all fixable issues resolved.
Semrush Site Health Score
Issue Types Resolved
Dummy Pages Removed
Schema Types Implemented
Before & After
Semrush Site Health recovery and Google Rich Results / Schema.org validation after technical SEO work.
"We had no idea our site health score and missing schema were holding us back. Once the technical issues were cleaned up and the structured data was in place, everything felt more solid — the site finally works the way it should — and it keeps getting better every month."
HN Raumausstattung
HN Raumausstattung GmbH is a German interior fit-out company specializing in Bodenbeläge (flooring), Parkett (parquet), Vinyl flooring, Malerarbeiten (painting), and Fliesen (tiling), offering competent consultation and professional installation. The company is based in Ilsfeld, Germany, and needed its WordPress website to reflect the quality of its work — free of technical debt, dummy content, and missing structured data.
HN Raumausstattung
Flooring & Interior Design — Ilsfeld, Germany
Small Issues, Big Losses —
We Solve Both
Your local business website deserves to be found. Let our technical SEO specialists fix the site health issues, cleanup work, and missing structured data that are costing you clicks and customers.