Dora Jurisic Therapy
How we resolved every fixable Semrush technical SEO issue, cleaned up orphaned sitemap pages, ruled out a false-positive error, and clearly documented a platform-level limitation for a Hermosa Beach marriage and family therapy practice built on Showit.
Visit WebsiteChallenges Faced
Dora Jurisic's Showit-built therapy practice site was carrying a list of unresolved Semrush technical issues, orphaned pages sitting in the sitemap, a flagged external resource that needed verifying rather than blindly "fixing," and structural limitations tied to its hosting platform's subscription tier.
Orphaned Pages & Unresolved Site Audit Issues
A Semrush technical audit surfaced a list of fixable issues, including orphaned pages sitting in the sitemap with no internal links pointing to them — wasting crawl budget and diluting the site's structure.
A Flagged Error That Needed Verifying, Not Fixing
Semrush reported an external Cloudflare CSS file as returning a 403 status code. Rather than chasing a fix on a third-party resource, the file needed to be checked directly in a live browser first to confirm whether it was a real error.
21 Archive Pages Missing H1 Headings
Semrush flagged 21 archive pages without an H1 heading — but the site's Showit Basic Starter Blog subscription doesn't allow plugin installation, meaning the fix wasn't a simple code change and needed a platform-level decision instead.
Thin Content on a Handful of Pages
Three pages were flagged for low word count. Two genuinely needed more content, while the third was a pagination page that Semrush was flagging incorrectly — each needed to be diagnosed separately rather than treated the same way.
Our Strategy
A careful, verify-before-you-fix approach — resolve everything fixable, confirm flagged errors before acting on them, and give the client a clear, honest picture of what the platform itself won't allow.
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Ran a full Semrush technical audit to catalogue every fixable issue on the site
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Identified and fixed orphaned pages sitting in the sitemap with no internal links pointing to them
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Resolved every fixable Semrush issue, confirmed in the final September 19, 2025 audit report
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Checked the flagged external Cloudflare CSS file directly in a live browser rather than assuming the crawl report was accurate
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Confirmed the file was returning a 200 status code live, closing out the issue with no unnecessary development work
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Diagnosed that the 21 archive pages missing H1 headings couldn't be fixed by code on the site's Showit Basic Starter Blog subscription, which doesn't allow plugin installation
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Clearly documented the limitation and outlined the client's two paths forward: upgrade the Showit plan, or accept the limitation as-is
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Separated the three low-word-count pages into what actually needed action — two pages genuinely needed more content, while the third was a pagination page requiring none
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Delivered before-and-after Semrush Site Audit PDF reports despite the client running on Semrush's free subscription tier
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Documented every finding — fixed, false-positive, and platform-limited — in plain language for the client's records
Results That Speak
Every fixable issue resolved, a false alarm ruled out, and a clear, honest picture of the one limitation outside our control.
Fixable Semrush Issues Resolved
False Positive Investigated & Ruled Out
Content Pages Diagnosed
Archive Pages Diagnosed
Before & After
Semrush technical audit results before and after.
Dora Jurisic Therapy
Dora Jurisic, LMFT is a Croatian-born, licensed marriage and family therapist based in Hermosa Beach, California, offering couples and individual therapy in person across the South Bay and Los Angeles area, and virtually throughout the state. Her Showit-built site needed a technical foundation as thoughtful and precise as her therapy practice — clean of unresolved errors, false alarms, and unclear next steps.
Dora Jurisic Therapy
Marriage & Family Therapy — Hermosa Beach, CA
Small Issues, Big Losses —
We Solve Both
Your website deserves a technical SEO team that fixes what's actually broken, verifies before acting, and tells you the truth about what your platform can and can't do. Let's clean up the issues that are costing you visibility.