Amped Up Car Audio
How we ran a sustained Ahrefs fix cycle to resolve every automatically fixable technical SEO issue, diagnosed a category-vs-brand URL conflict, and secured the BigCommerce access needed to fix issues at the template level for a car audio equipment retailer.
Visit WebsiteChallenges Faced
Amped Up Car Audio's BigCommerce store was carrying recurring technical SEO issues across multiple Ahrefs crawls, a URL structure where category and brand pages were competing for the same paths, and limited platform access that was blocking the fixes that actually required it.
Owner Access Blocking Template-Level Fixes
Without owner access to BigCommerce, theme files, category structures, and product settings couldn't be edited directly — meaning a real share of the fixable issues had to wait, no matter how quickly they were diagnosed.
Category & Brand URLs Competing for the Same Path
Category pages and brand pages were meant to live at separate paths — categories at their own slug, brands under /brands/ — but the two structures were conflicting, with category URLs redirecting into brand URLs instead of staying independent.
Recurring 3xx, Schema & On-Page Issues
New fixable issues kept surfacing across successive Ahrefs crawls as the catalog changed — 3xx redirects, schema errors, title tags that were too short, and internal links still pointing to insecure HTTP URLs.
No Page Speed Baseline in Place
Before any speed work could be planned, a proper before-state benchmark needed to be captured across the site's core pages so future improvements could be measured against something concrete.
Our Strategy
A steady fix-and-verify cycle — resolve everything possible immediately, push for the access needed to fix the rest, and get the URL architecture right at the source.
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Ran repeated Ahrefs crawls to track fixable issues as they appeared across the catalog
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Resolved every issue that didn't require deeper platform access — title tags, insecure HTTP internal links, and select schema fixes — while waiting on owner access
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Pushed for and secured BigCommerce owner access, unblocking theme, category, and product-level fixes that had been on hold
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Diagnosed the conflict between category URLs and brand URLs competing for the same path structure
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Documented the intended architecture — categories on their own slug, brands nested under /brands/ — and raised it directly with the client for confirmation
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Prepared the category-to-brand redirect fix for implementation once BigCommerce owner access was secured
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Ran successive Ahrefs audits, fixing 3xx redirects, schema errors, short title tags, and insecure HTTP internal links as each new crawl surfaced them
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Cleared every automatically fixable issue, confirmed in the final August 13, 2024 crawl report, with only manually fixable items left for the client
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Flagged the remaining manually fixable issues directly to the client rather than leaving them undocumented
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Captured full before-state page speed reports and screen recordings across the site's core pages
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Queued page speed optimization work to begin once BigCommerce owner access was in place
Results That Speak
Every automatically fixable technical SEO issue cleared, and the access secured to fix the rest.
Automatically Fixable Ahrefs Issues Resolved
Ahrefs Crawls Run
BigCommerce Owner Access Secured
Category vs. Brand URL Conflict Diagnosed
Before & After
Ahrefs audit results before and after technical SEO work.
Amped Up Car Audio
Amped Up Car Audio is a car audio and automotive electronics retailer selling subwoofers, amplifiers, speakers, RCA cables, batteries, and installation accessories from leading brands through its BigCommerce store. As the catalog grew, the site needed a technical SEO partner who could keep pace with a changing product range while sorting out deeper platform-access and URL-structure issues along the way.
Amped Up Car Audio
Car Audio & Automotive Electronics
Small Issues, Big Losses —
We Solve Both
A growing product catalog needs a technical SEO partner who keeps pace with it. Let our specialists clear your fixable issues fast and sort out the deeper structural work behind the scenes.