AM Moving Company
How we cleared 2,988 site-wide errors, repaired 893 broken JavaScript pages, and lifted the Ahrefs Health Score from 39 to a perfect 100 for a Texas moving company operating across four major metros and long-distance nationwide routes.
Visit WebsiteChallenges Faced
AM Moving Company had a fully built WordPress site covering four Texas metros and nationwide long-distance routes — but an Ahrefs Site Audit surfaced 4,072 issues, a Fair 39/100 Health Score, and 1,809 URLs carrying errors. Broken JavaScript, 4xx dead ends, orphan pages, and duplicated meta tags meant Googlebot could barely make sense of the site’s service and location structure.
Ahrefs Health Score Stuck at 39
An Ahrefs Site Audit returned a Health Score of 39/100 — flagged “Fair” — meaning 1,809 of 2,988 crawled URLs contained errors and only 1,179 URLs were error-free. For a lead-generation moving site, this level of technical rot was actively costing organic traffic across the exact service and location pages that drive booking calls.
893 Pages With Broken JavaScript
The site had 893 URLs flagged with broken JavaScript and 891 pages returning JS render errors — blocking Googlebot from parsing critical service, location, and CTA content. Since the site’s booking flow depends on JS-rendered components, this was a direct hit to both indexability and conversion.
903 Client Errors and 8 Hard 404s
The audit surfaced 903 URLs returning 4xx client errors, including 8 explicit 404 pages, and 43 pages linking to those broken destinations. Add 16 3xx redirects still sitting inside the XML sitemap, and Googlebot was burning crawl budget on dead ends instead of indexing the pages that generate leads.
67 Orphan Pages With No Internal Links
Sixty-seven pages had zero incoming internal links — invisible to Googlebot’s crawler and disconnected from the site’s internal PageRank flow. Combined with duplicate title tags, duplicate meta descriptions, and oversized image files, the on-page architecture needed a full technical rebuild before content improvements could move the needle.
Our Strategy
A four-phase WordPress technical SEO rescue combining a full Ahrefs audit, JavaScript rendering fixes, 4xx & redirect cleanup, and sitemap and meta hygiene.
-
Ran a full Ahrefs Site Audit across 2,976 URLs surfacing 4,072 issues
-
Segmented findings by severity: 1,929 errors, 1,763 warnings, 380 notices
-
Mapped every 4xx URL back to its internal linking source
-
Prioritized JavaScript rendering issues by page revenue and traffic value
-
Fixed broken JavaScript across 891 pages sitewide
-
Repaired the 893 JS-broken URLs blocking service and location page rendering
-
Validated fixes with Chrome DevTools rendering and Google’s URL Inspection tool
-
Re-tested critical booking-flow scripts across all major page templates
-
Eliminated all 903 4xx URLs including 8 explicit 404 pages
-
Repaired 43 pages linking to broken destinations
-
Removed 16 3xx redirects from the XML sitemap for a clean canonical index
-
Reconnected 67 orphan pages with dofollow internal links from topical parents
-
Resolved duplicate title tag and duplicate meta description issues
-
Compressed oversized image files, reducing page weight sitewide
-
Rebuilt and submitted a clean XML sitemap containing only canonical URLs
-
Verified the fix with a full Ahrefs re-crawl confirming a 100 Health Score
Results That Speak
Measurable improvements across every core technical SEO indicator — from Health Score to error volume to indexation coverage.
Ahrefs Health Score
Errors Remaining
4xx URLs Fixed
URLs Error-Free
Before & After
Ahrefs Site Audit dashboards and Google Search Console performance improvements after the WordPress technical SEO cleanup.
“We knew traffic wasn’t behaving right, but nobody had shown us what was actually broken. Cope Business ran the Ahrefs audit, called out the JavaScript rendering issues page-by-page, and cleaned up the 4xx errors and orphan pages we didn’t even know we had. Going from a Health Score of 39 to 100 in one sprint told us the site’s technical foundation is finally ready to compete.”
AM Moving Company
AM Moving Company is a Dallas-headquartered moving company operating across Texas and long-distance nationwide since 2006. Their WordPress-powered lead-generation site covers residential, commercial, apartment, and corporate relocation services across Dallas, Austin, Houston, and San Antonio — plus long-distance routes from Texas to the rest of the United States. AM Moving is USDOT licensed, BBB accredited, and has completed more than 150,000 moves.
AM Moving Company
Moving & Relocation Services
Broken JavaScript, Dead Ends, Lost Bookings –
We Fix All Three
Your moving company website deserves better than 4xx errors and broken rendering. Let Cope Business’s WordPress technical SEO team clean up your Ahrefs errors, repair your JavaScript, and give Googlebot a crawl-clean site — the same way we did for AM Moving Company.