Adelia Risk
How we expanded 400-word compliance pages to 1,200+ words with FAQ schema, built a hub-and-spoke internal linking structure, and deployed founder E-E-A-T to earn page 1 rankings for “fractional CISO services” in 90 days.
Visit WebsiteChallenges Faced
Adelia Risk had deep cybersecurity expertise under founder Josh Ablett but a WordPress site that failed to communicate it. Thin compliance pages, no schema, render-blocking plugins, and isolated service pages meant zero organic search presence for high-value vCISO keywords.
Thin Compliance Service Pages
SEC, HIPAA, CMMC, and SOC 2 service pages averaged under 400 words with no FAQ sections — far below the 1,200+ word threshold needed to compete for high-intent compliance search queries.
No FAQPage or Organization Schema
Zero FAQ schema despite high-intent queries like “what is a fractional CISO” getting thousands of monthly searches — and no Organization schema to structure the founder’s credentials for Google.
No E-E-A-T Signals for Josh Ablett
Founder Josh Ablett’s cybersecurity certifications, CISO experience, and industry credentials were not structured anywhere on the site — invisible to Google’s quality assessment systems.
Isolated SEO Island Pages
Every compliance service page existed independently with no internal links connecting them — Googlebot crawled each page once and found no signal that they were part of a coherent expertise cluster.
Our Strategy
A comprehensive, multi-pillar SEO approach combining technical fixes, on-page optimization, content strategy, and speed improvements.
- Expanded each compliance service page from ~400 words to 1,200+ words with dedicated FAQ sections
- Added use-case examples, compliance checklist content, and industry-specific scenarios to each page
- Implemented keyword targeting for SEC compliance, HIPAA safeguards, CMMC levels, and SOC 2 controls
- Deployed Organization JSON-LD with Josh Ablett as named founder and LinkedIn sameAs links
- Added FAQPage schema targeting “what is a vCISO”, “CMMC compliance requirements”, and 3 additional queries
- Implemented BreadcrumbList schema across all service and resource page hierarchies
- Added structured author bio blocks with Josh Ablett’s certifications and vCISO credentials to all pages
- Created an About page section detailing 15+ years of cybersecurity experience and client outcomes
- Added industry association memberships and speaking credentials to establish professional authority
- Built a compliance services hub page linking to all individual SEC, HIPAA, CMMC, and SOC 2 pages
- Disabled 4 render-blocking WordPress plugins reducing Time to First Byte by 38%
- Created topical cluster internal links connecting all compliance pages through the central hub
Results That Speak
Measurable improvements across key SEO and performance indicators in just a few months.
Page 1 Rankings
Compliance Page Traffic
FAQ Rich Results
Monthly vCISO Leads
Before & After
Google Search Console performance improvements and Ahrefs site health scores after Wix technical SEO optimization.
“The SEO transformation was remarkable. Our clicks went from 12 to 178, and our Wix website now ranks locally for construction service terms and we are getting consistent leads from Google in Google — driving real traffic and visibility for our construction resource website.”
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