Vapeszn
How we transformed an online vaping retailer’s website through comprehensive technical SEO fixes, crawl error resolution, robots.txt optimization, and issue cleanup using Ahrefs Site Audit — resulting in a perfect site health score and better search visibility.
Visit WebsiteChallenges Faced
Vapeszn faced several technical barriers that limited their site’s crawlability, indexing, and overall search performance. These issues were flagged in Google Search Console (GSC) and confirmed via Ahrefs Site Audit.
High Volume of Errors and Warnings
383 errors and over 2,600 warnings/notices were dragging down site health, including crawl issues, blocked resources, and structural problems.
Blocked Resources by robots.txt
Over 2,000 internal URLs (and many discovered links) were blocked, preventing Google from properly crawling and indexing key pages like product and category listings.
Crawl Inefficiencies
A significant portion of discovered links remained uncrawled, with poor distribution between resources and internal pages. This wasted crawl budget and hurt deep page visibility.
Other Technical Issues
Large HTML file sizes on many pages, duplicate content risks, and suboptimal internal linking contributed to a Health Score of just 94 (Excellent but not perfect), with room for major gains.
Our Strategy
We implemented a focused, data-driven technical SEO strategy using Ahrefs to identify and prioritize fixes.
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Ran fresh Ahrefs Site Audits to map every error, warning, and notice across the site
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Identified and prioritized high-impact issues including blocked resources, crawl errors, and performance bottlenecks
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Created a clear action plan based on severity and potential SEO impact
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Thoroughly reviewed and cleaned the robots.txt file
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Removed unnecessary Disallow rules blocking essential internal URLs and resources
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Unblocked critical pages, categories, and assets so search engines could access them properly
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Resulted in dramatically improved crawl status and better utilization of crawl budget
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Fixed all 383 errors, bringing the count down to 0
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Significantly reduced warnings from 2,604 to ~1,001 (with ongoing cleanup)
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Lowered notices from 1,582 to 543
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Addressed large HTML file size issues affecting 769 pages through:
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Improved internal linking structure for better page authority flow
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Identified and resolved duplicate content issues
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Optimized site architecture to ensure better crawl budget allocation
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Shifted more URLs from “uncrawled” or “blocked by robots.txt” to fully crawled and indexed status
Results That Speak
Measurable wins that elevated the site’s technical foundation.
Health Score
Errors Eliminated
Warnings Reduced
Notices Reduced
Before & After
See the dramatic before-and-after improvements in Ahrefs site health and performance.
“Working with this team completely elevated our digital presence. Our website is now faster, more reliable, and truly helping us engage with customers at scale.”
Vapeszn
Vapeszn is a US-based online vape store specializing in premium disposable vapes, devices, and accessories from trusted brands. Catering to enthusiasts seeking flavor variety, convenience, and quality products, Vapeszn offers a wide selection including popular items like Packspod and gift cards for gifting. With a focus on reliable delivery and customer satisfaction, they serve the growing vaping community.
Vapeszn
Premium Disposable Vapes
Small Issues, Big Losses –
We Solve Both
Technical issues can silently kill your rankings and traffic — but they don’t have to. Whether it’s crawl blocks, errors, or site health problems, we fix them fast and get results.