Technical SEO Success Story

Pure IV

Pure IV is a mobile IV therapy service that delivers vitamins, hydration, and wellness drips directly to your home, office, or hotel – no clinic visit required.

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Pure IV
Biotechnology & Health Supplements
Industry Biotechnology & Health Supplements
Website Health & Wellness / IV Therapy
Services Technical SEO Audit & Fixes, Google Search Console Optimization, Schema Markup, Site Health Improvements via Ahrefs
The Problem

Challenges Faced

Pure IV faced significant barriers to digital growth and organic visibility in a competitive health and wellness market. Their website suffered from technical SEO issues that prevented Google from properly crawling, indexing, and ranking their content.

Indexing & Crawl Issues

Numerous 404 errors, redirected pages, crawled-but-not-indexed URLs, and a large number of discovered pages waiting for indexing.

Schema & Structured Data Problems

Multiple/invalid FAQ schemas in accordions and other markup issues flagged in Google Search Console (GSC).

Poor Site Health

Low Ahrefs HealthScore (around 7), high volume of errors (hundreds in issues distribution), warnings, and notices affecting crawlability and trust signals.

Platform Limitations

Duda platform constraints made some fixes (e.g., certain breadcrumb schema errors) difficult without dev team involvement.

Overall Visibility

Limited organic reach, with only ~84 indexed URLs out of many more known to Google, hindering traffic and lead potential.

The Impact

Results That Speak

Measurable improvements transformed the site’s technical foundation and SEO performance.

+90 %

Health Score

Ahrefs audit – from 7 to perfect 100

500

From hundreds of errors to near-zero fixable

Issues Reduction

post-fixes

Cleared

Higher volume post-fixes & accelerated indexing

404s

GSC Errors

resolved

Visual Proof

Before & After

See the dramatic before-and-after improvements in Ahrefs site health and performance.

Before
Before Optimization
After
After Optimization
“Working with Cope Business eliminated our technical headaches and gave us a clean, high-performing site. We’re now set up for real organic growth without constant firefighting.”
PI
CEO
Pure IV
About The Client

Pure IV

Pure IV is a premier provider of IV therapy and wellness services, delivering hydration, vitamin boosts, and recovery treatments tailored to modern health needs. Committed to quality, convenience, and science-backed wellness, they help clients achieve optimal health through mobile and in-clinic services.

Science-Backed Treatments
Convenience-Focused
Wellness-Driven
PI

Pure IV

Health & Wellness

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Small technical issues cost big in visibility & leads
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