My Kitchen and Bath
How we turned a stagnant kitchen and bath remodeling website into a high-performing, search-optimized powerhouse with dramatic improvements in site health, crawlability, and visibility.
Visit WebsiteChallenges Faced
Before our work, the website suffered from several technical SEO barriers that limited organic visibility and growth potential:
High Volume of Errors & Warnings
226 Errors, 820 Warnings, and 517 Notices in Ahrefs audits, including crawl issues, broken resources, and indexing problems.
Suboptimal Health Score
Only 89/100, flagged as “Good” but far from perfect, with many internal URLs affected by errors.
Crawl Inefficiencies
Thousands of links blocked by robots.txt unnecessarily, uncrawled pages, and poor distribution of resources vs. internal content.
Potential Ranking & Visibility Impact
These issues hindered proper indexing by Google, increased bounce risks, and reduced trust signals for a competitive local service industry like home remodeling.
Our Strategy
A targeted, results-driven four-pillar approach to eliminate technical barriers and build a rock-solid SEO foundation for a local remodeling business.
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Conducted in-depth Ahrefs Site Audit to identify 226 errors, 820 warnings, and 517 notices blocking proper crawling and indexing
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Systematically fixed all fixable issues: broken resources, redirect chains, crawl blocks in robots.txt, duplicate content signals, and indexing problems
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Optimized internal link structure and reduced unnecessary blocked URLs, improving crawl budget allocation
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Pushed Ahrefs Health Score from 89 (“Good”) to a perfect 100 (“Excellent”) through prioritized high-impact fixes
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Balanced crawled URLs distribution (resources, internal pages) and minimized uncrawled/blocked resources for better Google discoverability
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Enhanced overall site architecture to support faster, cleaner crawling and stronger indexing signals
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Addressed underlying issues that indirectly impact Core Web Vitals (fewer errors = cleaner page loads and better trust signals)
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Collaborated on robots.txt refinements to unblock valuable resources without compromising security
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Ensured mobile-friendliness and accessibility improvements were maintained during fixes
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Provided detailed guidance and patch recommendations for the development team
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Resolved persistent notices where possible and flagged developer-level items (e.g., Open Graph URL mismatch with canonical on blog posts) for final implementation
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Set up monitoring to prevent regression and empower the client team for long-term maintenance
Results That Speak
The transformation delivered immediate, measurable wins that strengthened the site’s technical foundation and positioned it for sustained organic growth in the competitive home remodeling space.
Health Score Improvement
Complete Error Elimination
Warnings Wiped Out
Notices Drastically Reduced
Before & After
See the dramatic before-and-after improvements in Ahrefs site health and performance.
“The SEO team delivered immediate results. Technical issues fixed, Ahrefs score 100/100, zero errors, stronger crawl, and a solid base to grow leads.”
My Kitchen and Bath
My Kitchen and Bath is a leading full-service kitchen and bathroom remodeling contractor serving homeowners across Virginia, Maryland, and Washington, DC (DMV metro area). With more than 30 years of trusted experience since 1994, they have completed thousands of high-quality projects, focusing on personalized design, superior craftsmanship, and exceptional customer satisfaction.
My Kitchen and Bath
Home Remodeling & Renovation
Small Issues, Big Losses –
We Solve Both
Your website deserves better. Let our experts transform your digital presence and drive real results for your business — just like we did for My Kitchen and Bath.