Technical SEO Success Story

Mineral Tiles

We transformed MineralTiles.com from thousands of errors and crawl issues to a flawless site with 100/100 Ahrefs score and excellent performance.

Visit Website
Mineral Tiles
Home Improvement / E-commerce (Tiles & Surfaces)
Industry Home Improvement / E-commerce (Tiles & Surfaces)
Website Online Store & Product Showcase
Services Technical SEO, Site Audit Fixes, Crawl Optimization, Performance Enhancements
The Problem

Challenges Faced

MineralTiles.com faced multiple obstacles preventing their digital growth and online visibility.

Technical Barriers

High crawl errors, blocked resources, and exhausted crawl credits stopping full site analysis and indexing.

Indexing & Crawl Issues

Large number of uncrawled and blocked URLs, with poor crawl budget usage and robots.txt restrictions.

Health & Error Overload

A low Ahrefs Health Score of 57, with thousands of errors, warnings, and notices accumulating technical debt.

On-Page & Structural Inefficiencies

Excessive meta description lengths, duplicate issues, orphan pages, and inefficient internal linking structure.

The Solution

Our Strategy

We executed a focused, phased technical SEO overhaul to eliminate blockers, optimize crawl efficiency, and restore full site health.

01
Full Technical Audit & Blocker Removal
  • Conducted complete Ahrefs crawls with expanded limits
  • Identified and prioritized all critical errors and crawl-stopping issues
  • Adjusted robots.txt to unblock essential resources and pages
  • Fixed redirect chains, 404 errors, and server-side crawl barriers
02
Crawl Budget & Indexing Optimization
  • Resolved thousands of blocked and uncrawled URLs
  • Improved internal link structure to reduce orphan pages
  • Enhanced site architecture for better crawl distribution
  • Ensured high-priority pages were fully accessible to search engines
03
On-Page & Content Cleanup
  • Shortened overly long meta descriptions across thousands of pages
  • Addressed duplicate content, social tags, and localization notices
  • Optimized image, JavaScript, and CSS delivery for faster performance
  • Implemented structured fixes for warnings and minor notices
04
Performance Monitoring & Final Validation
  • Patched remaining minor issues and monitored crawl logs
  • Re-crawled the site multiple times to confirm improvements
  • Achieved Excellent crawl status and perfect Health Score
  • Set up ongoing monitoring to prevent future technical debt
The Impact

Results That Speak

Measurable improvements across all key performance indicators.

+75 %

Health Score

57 → 100 (Ahrefs audit)

+99.8 %

Error Reduction

1,921 errors → 3

+100 %

Crawl Status

Crawl stopped / Fair → Excellent full crawl

+85 %

Crawl Budget Usage

46k+ uncrawled → Minimal blocked, strong crawl rate

Visual Proof

Before & After

See the dramatic before-and-after improvements in Ahrefs site health and performance.

Before
Ahrefs Site Audit overview dashboard for Mineraltiles showing a health score of 57, crawl status, and error distribution.
After
Ahrefs Site Audit overview showing a perfect 100 percent health score for Mineraltiles with significantly reduced errors.
“The technical SEO fixes were a game-changer. Our site went from being barely crawlable with thousands of errors to a perfect 100 Health Score in Ahrefs. The team delivered fast, clear results, and now MineralTiles.com is fully optimized for growth.”
MT
CEO
Mineral Tiles
About The Client

Mineral Tiles

MineralTiles.com is a leading online retailer offering upscale yet affordable tiles for kitchens, bathrooms, pools, and interiors, with nationwide free shipping and exceptional customer service.

Affordable Luxury
Wide Variety
Nationwide Shipping
M

Mineral Tiles

Home Improvement / E-commerce (Tiles & Surfaces)

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