Meats
How we transformed a meats-focused e-commerce/business website’s technical foundation through comprehensive Ahrefs Site Audit fixes, error resolution, and crawl optimization — resolving Google Search Console issues and achieving perfect site health.
Visit WebsiteChallenges Faced
The Meats website encountered several technical obstacles that limited search visibility, crawl efficiency, and overall SEO performance.
Technical Barriers
High volume of critical errors (295), including broken links to non-existent pages and pages with no incoming internal links. Numerous warnings (4,258) and notices (4,675), resulting in nearly 9,228 total issues flagged in Ahrefs Site Audit.
Crawl & Indexing Issues
Suboptimal crawl distribution with only ~2,133 internal URLs fully crawled, many resources blocked by robots.txt, and poor internal link status across the site. This wasted crawl budget and hindered proper indexing of valuable pages.
GSC-Reported Problems
Multiple issues reported directly in Google Search Console affecting indexing, user experience, and site reliability — including links to broken pages, canonical URLs lacking internal links, and other crawl blockers that impacted organic performance.
Health Score & Overall Limitations
Ahrefs Health Score stuck at 89 (Good but not excellent), clearly signaling major room for improvement in eliminating errors, drastically reducing warnings/notices, and building a clean, high-performing technical foundation for long-term SEO growth.
Our Strategy
A targeted, multi-phase technical SEO overhaul using Ahrefs Site Audit to identify, prioritize, and fix issues systematically.
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Ran deep Ahrefs crawls to uncover all errors, warnings, and notices.
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Fixed critical errors: broken internal/external links, 404 pages, and pages lacking internal links.
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Resolved GSC-reported issues through redirects, canonical fixes, and content updates.
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Eliminated all 295 errors completely.
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Improved internal linking to ensure key pages received proper authority flow.
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Addressed “Canonical URL has no incoming internal links” for 264+ pages.
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Streamlined site architecture for better crawl efficiency.
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Updated robots.txt to unblock essential resources.
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Optimized sitemaps and reduced blocked/uncrawled URLs.
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Focused crawl on high-value internal pages (reduced resources from 484 to more efficient distribution).
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Reduced warnings by ~88% and notices significantly.
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Achieved zero errors and excellent health metrics.
Results That Speak
Measurable technical wins that set a strong foundation for long-term SEO growth.
Ahrefs Health Score
Errors Reduction
Warnings Reduction
Notices Reduction
Before & After
See the dramatic before-and-after improvements in Ahrefs site health and performance.
“Working with the team to fix our technical issues was game-changing. Our site is now fully optimized, crawl errors are gone, and we’re set up for better rankings and traffic. Highly recommend for any site needing a clean technical foundation.”
Meats
Meats is a premium online meats retailer and supplier dedicated to delivering fresh, high-quality cuts and products to customers. Specializing in responsibly sourced beef, poultry, lamb, and specialty meats, the business emphasizes quality, freshness, and convenient delivery options for home cooks, restaurants, and meat enthusiasts.
Meats
Fresh Meats Delivered
Small technical issues can cause big SEO losses –
we fix both
Your website deserves a clean, high-performing foundation. Let our experts run a full audit and deliver results like this perfect 100 Health Score.