McClintock Distilling
How we transformed an award-winning organic distillery’s website through technical SEO fixes, crawl optimization, and error elimination — turning a good site into a perfectly healthy, fully crawlable foundation.
Visit WebsiteChallenges Faced
McClintock Distilling’s website had strong brand appeal and quality content, but hidden technical issues were limiting search visibility, wasting crawl budget, and blocking full indexing potential.
Technical Barriers
31 crawl errors, warnings, and notices blocking proper indexing and site reliability.
Crawl & Indexing Issues
96 uncrawled internal links out of 221 discovered — wasting crawl budget and hurting discoverability.
Google Search Console Issues
Indexing and crawl-related problems reported in GSC, tied to errors and broken crawl paths.
Site Health Limitations
Health score stuck at 82 (Good), with 31 URLs showing errors and suboptimal internal linking.
Our Strategy
A focused, results-driven approach to eliminate issues and achieve perfect site health.
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Deep Ahrefs audit identified 31 errors, 16 warnings, and 15 notices
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Fixed broken links, redirects, crawl blocks, and server-side issues
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Resolved GSC-reported indexing problems and optimized robots.txt/sitemap directives
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Re-structured internal links to prioritize high-value pages
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Reduced uncrawled links dramatically and improved crawled vs. uncrawled ratio
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Balanced resource vs. internal page distribution for efficient bot behavior
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Eliminated all 31 errors (0 remaining)
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Cleared warnings and notices for a clean audit profile
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Re-crawled the site to confirm 100% health score and excellent crawl status
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Validated improvements in Ahrefs and Google Search Console
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Created a clean technical base ready for future content, keyword, and link-building growth
Results That Speak
Dramatic technical improvements that set the stage for long-term organic success.
Site Health Score
Critical Errors
Uncrawled Internal
Reduction
Before & After
See the clear transformation in Ahrefs Site Audit dashboards — from notable technical debt to flawless performance.
“Working with the team cleared up years of technical issues we didn’t even know were holding us back. Our site is now running smoothly, fully crawlable, and ready to support our growth in the competitive spirits market.”
McClintock Distilling
McClintock Distilling is an award-winning organic distillery based in Frederick, Maryland. Rooted in tradition and craftsmanship, they handcraft exceptional spirits including Forager Gin, Reserve Gin, Epiphany Vodka, Oro Vodka, Bootjack Rye Whiskey, and Matchstick Bourbon Whiskey. Their website features an online shop, creative cocktail recipes, distillery tours, tastings, classes, and private events — all built around premium organic ingredients and bold, standout flavors.
McClintock Distilling
Organic Spirits / Distillery
Small Issues, Big Losses –
We Solve Both
Don’t let crawl errors or technical issues limit your growth. A clean technical foundation drives real results across industries.