Technical SEO Success Story

Event crazy

We fixed technical and crawl issues for an events entertainment rental platform, improving site health, indexing, and long-term organic growth.

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Event Crazy
Events Entertainment | Interactive Activations & Rentals
Industry Events Entertainment | Interactive Activations & Rentals
Website Premium Photo, AI, VR & Experience Rentals for Events
Services Technical SEO, Site Audit & Speed Optimization
The Problem

Challenges Faced

Eventcrazy faced multiple obstacles preventing their digital growth and online visibility in the events entertainment rental niche.

Technical Barriers

Crawl errors, poor indexing distribution, and uncrawled links preventing full search visibility for key service pages.

 

Site Health Issues

Health score at 81 (Good) with 267 total issues — including 65 Errors and 139 Warnings — dragging down overall performance and trust signals.

 

Crawl Efficiency Concerns

245 uncrawled links out of 996 found, wasting crawl budget and limiting discovery of high-value rental services like photo booths and 360 spinners.

 

Scalability Inefficiencies

Growing service listings and content additions at risk of compounding technical debt without a clean foundation.

The Solution

Our Strategy

A focused four-pillar approach to eliminate issues and build a scalable, high-performance technical base.

01
Technical Overhaul
  •  
    Comprehensive Ahrefs audit uncovered crawlability gaps, structural problems, and indexing issues
  •  
    Fixed redirects, cleaned internal linking, and prioritized service pages for better crawl paths
  •  
    Updated and submitted optimized sitemaps to ensure full coverage of activities and quote forms
02
Site Health Optimization
  •  
    Eliminated 100% of Errors and Warnings (65 Errors + 139 Warnings → 0)
  •  
    Reduced total issues from 267 to just 11 Notices
  •  
    Improved resource distribution — shifting focus to internal service pages over assets
03
Crawl Efficiency Improvements
  •  
    Optimized crawl budget by deprioritizing low-value paths and enhancing link hygiene
  •  
    Strengthened canonical handling and robots.txt for cleaner, more efficient crawling
  •  
    Ensured high-intent pages (fotóautomata, 360 spinner, VR élmény) are fully accessible to search engines
04
Ongoing Foundation Building
  •  
    Established preventive best practices to avoid future technical debt during service expansions
  •  
    Guided team on SEO-friendly content addition for new activities and packages
  •  
    Set up regular monitoring for sustained Excellent health
 
 
The Impact

Results That Speak

Measurable improvements across all key technical indicators.

 
 
100 %

Health Score (Ahrefs)

81 → 100 (Excellent)

 
 
11

Total Issues

267 → 11 (0 Errors, 0 Warnings)

 
 
0 %

Errors

65 → 0 (Complete elimination)

 
 
+25 %

Crawl Efficiency Gain

100% crawled, excellent status & strong indexing.

Visual Proof

Before & After

See the dramatic before-and-after improvements in Ahrefs site health and performance.

Before
Eventcrazy website SEO audit report on Ahrefs showing 81 percent health score and crawl distribution.
After
Eventcrazy Ahrefs site audit overview showing an excellent health score of 100 with zero errors and zero warnings.
Before
Google PageSpeed Insights report for Eventcrazy mobile showing 44 performance score, 93 accessibility, and 92 SEO score.
After
High-performance mobile audit for Eventcrazy showing a 95 performance rating and fast loading times on Google PageSpeed Insights.

 
 
 
“The technical fixes made a huge difference — our site is now perfectly healthy and ready to attract more event bookings.”
EC
CEO
Event Crazy
About The Client

Event Crazy

Eventcrazy provides premium photo, AI, VR, and interactive experience rentals to make any event unforgettable. From photo booths (fotóautomata, szelfigép), 360 spinners (VIP Spinner, CrazySpinner), AI caricatures and photography, VR experiences, karaoke, and professional event

 
Premium Rentals
 
Interactive Experiences
 
Event Activations
 
E

Event Crazy

Premium event rentals

 
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