Dallas Paints
How we transformed Dallas Paints’ online presence through comprehensive technical SEO fixes, crawl error resolution, schema optimization, indexing cleanup, and site health improvements — taking their Ahrefs Health Score from 84 to a perfect 100.
Visit WebsiteChallenges Faced
Dallas Paints, a leading provider of professional painting services in Dallas, faced significant technical barriers that limited their search visibility, crawl efficiency, and overall site performance.
Technical Barriers
High volume of crawl errors (164 Errors), warnings (537), and notices (465) in Ahrefs, including broken internal links, orphan pages, improper redirects, missing canonicals, and noindex issues on important pages — preventing proper indexing and wasting crawl budget.
Indexing & Crawl Issues
Google Search Console showed hundreds of discovered-but-not-indexed URLs (junk like query strings, 404s, redirects), duplicate schemas, and blocked resources — resulting in only partial indexing of key service and blog pages.
On-Page & Schema Gaps
Incorrect or duplicate schema markup (e.g., mismatched Article schema from plugins), large unoptimized images contributing to slow loads, and weak internal linking — hurting user experience, rankings, and eligibility for rich results.
Site Health & Visibility
Ahrefs Health Score of 84 reflected that many internal URLs had errors, reducing trust signals and organic traffic potential for a competitive local service niche.
Our Strategy
A targeted, multi-pillar technical SEO approach to eliminate issues, improve crawlability, and boost site health.
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Conducted full Ahrefs audit and identified 1,166+ issues
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Fixed broken links, redirects, orphan pages, and resolved 404 errors
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Implemented canonical tags and noindex for low-value pages
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Resolved Google Search Console issues (28 alternate/canonical, 21 404s, 57 noindex exclusions)
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Implemented 116+ redirects and submitted indexing requests for priority URLs
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Ensured sitemap contained only valid, indexable pages (112/118 indexed)
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Removed invalid and duplicate schemas (Article, LocalBusiness) from homepage and blog posts
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Implemented correct Organization and LocalBusiness schemas with services, reviews, and accurate NAP
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Validated structured data using Google’s Rich Results Test for eligibility
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Optimized large images for faster loading
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Improved internal linking structure for better navigation
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Addressed crawl inefficiencies to enhance Core Web Vitals and user retention
Results That Speak
Measurable improvements across key SEO and performance indicators after fixes.
Health Score
Errors
Warnings
Notices
Before & After
See the dramatic improvements in Ahrefs Site Audit overview.
“Working with the team resolved years of technical debt in weeks. Our site is now fully crawlable, indexed properly, and performing at its best — helping us attract more painting leads in Dallas.”
Dallas Paints
Dallas Paints is a trusted provider of professional interior and exterior painting services across Dallas and surrounding areas. Specializing in residential and commercial projects, they deliver high-quality workmanship, reliable service, and customer satisfaction — from popcorn ceiling removal to full-home transformations.
Dallas Paints
Residential Painting Dallas
Small Issues, Big Losses –
We Solve Both
Your website deserves better. Let our technical SEO experts eliminate hidden issues, boost your site health to 100, and drive real growth for your business.