Custom Granite
How we improved the technical health, crawl efficiency, and SEO performance of a custom granite business through Ahrefs audits and targeted fixes.
Visit WebsiteChallenges Faced
CustomGranite faced several technical barriers that limited their online visibility, crawl efficiency, and user experience.
Crawl & Indexing Issues
A significant portion of internal URLs remained uncrawled (e.g., 35 uncrawled out of found links), with some blocked by robots.txt, reducing Google’s ability to index key service pages.
Performance Bottlenecks
Slow page load times affected user experience and rankings, with warnings like “Slow page” appearing in audits.
Content & Technical Warnings
Mismatches between page titles and SERP displays, oversized images, broken internal/external links, and JavaScript/CSS issues that could hinder rendering and mobile usability.
Rising Errors Over Time
Initial audits showed a perfect 100 Health Score but with emerging warnings/notices; later crawls revealed errors climbing (e.g., 19 errors, 15 warnings, 24 notices), including large image files, 404 pages, and broken links impacting site reliability.
Our Strategy
We implemented a structured, multi-phase technical SEO overhaul focused on fixing GSC-reported issues and optimizing via Ahrefs insights.
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Conducted in-depth Ahrefs Site Audits to analyze crawl status, broken links, and blocked resources.
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Fixed robots.txt misconfigurations that were preventing important pages from being crawled.
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Resolved broken internal and external links (including 404 errors).
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Corrected internal linking issues to improve site architecture and crawl efficiency.
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Ensured all critical and high-value URLs became fully crawlable and indexable.
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Compressed and optimized oversized image files to reduce page weight and loading times.
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Improved CSS and JavaScript delivery (minification, deferring non-critical scripts, removing render-blocking resources).
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Enhanced overall page speed and Core Web Vitals metrics (LCP, FID, CLS).
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Addressed “Slow page” warnings identified in Ahrefs audits.
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Implemented best practices for faster server response times and better resource loading.
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Corrected mismatches between on-page tags and what appeared in SERP results.
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Eliminated duplicate content notices and unnecessary warnings.
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Improved title and meta description consistency across the site.
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Enhanced structured data (schema markup) where applicable for better rich results and indexing signals.
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Ensured clean, descriptive, and keyword-relevant on-page elements.
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Directly resolved all specific issues flagged in Google Search Console.
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Performed follow-up Ahrefs crawls to verify fixes and detect any regressions.
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Submitted updated sitemaps and requested indexing for corrected pages.
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Set up regular monitoring to maintain site health and prevent new issues.
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Continuously aligned technical improvements with Google’s evolving crawl and indexing requirements.
Results That Speak
Measurable improvements across key technical and SEO metrics.
Health Score Improvement
Critical Errors Eliminated
Crawl Efficiency
Total Issues Reduced
Before & After
See the dramatic before-and-after improvements in Ahrefs site health and performance.
“The technical fixes made a huge difference. Our site is now cleaner, faster, and finally crawlable the way it should be — ready for real growth.”
Custom Granite
Custom Granite specializes in high-quality custom granite fabrication, installation, and design for kitchens, bathrooms, countertops, and commercial spaces. With a focus on craftsmanship, durability, and personalized service, they serve residential and commercial clients seeking premium stone solutions.
Custom Granite
Custom Granite Services
Small Issues, Big Losses –
We Solve Both
Let our experts audit your website, fix technical issues, and boost its performance and visibility.