Buddypaint
How we elevated a paint/home improvement or relevant industry – confirm exact niche if needed brand’s website from good to perfect through targeted technical fixes, error resolution, and site health optimization.
Visit WebsiteChallenges Faced
Buddypaint’s website had solid foundations but was held back by technical issues that limited full search engine potential, crawl efficiency, and overall performance.
Technical Barriers
Critical errors including 5XX server pages appearing in sitemap, JavaScript/CSS issues flagged, and crawl problems preventing proper access and indexing of key pages.
Site Health & Error Issues
Ahrefs Site Audit showed a Health Score of 98 (Excellent but not perfect), with 2 critical errors, 22 warnings, and 10 notices — including noindex pages, redirect chains (e.g., HTTP to HTTPS, 3XX), and mismatched page/SERP titles.
Performance & Speed Warnings
Multiple slow-loading pages (affecting ~19-20 URLs) flagged as warnings, impacting user experience, Core Web Vitals, and potential rankings due to longer load times.
Internal Linking & Indexing Notices
Weak internal linking (pages with only one dofollow incoming link), noindex follow pages, and minor notices around meta descriptions (too long) and overall crawl budget efficiency.
Our Strategy
We implemented a focused, multi-pillar technical SEO overhaul to eliminate errors, resolve warnings, and achieve perfect site health.
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Conducted a deep Ahrefs Site Audit to identify and prioritize all issues
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Fixed critical 5XX errors on pages and removed them from sitemap
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Addressed noindex follow pages, redirect issues (including HTTP to HTTPS), and mismatched titles
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Optimized internal linking and eliminated weak single-dofollow link pages
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Tackled slow page warnings (affecting ~19-20 URLs)
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Improved Core Web Vitals through better resource loading, though specific tools like compression, caching, or CDN may have been applied
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Reduced load time impacts flagged in audit
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Corrected meta description lengths, updated changed H1/title tags where needed
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Ensured proper indexing signals and resolved SERP title mismatches for better click-through potential.
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Monitored crawl logs and uncrawled links
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Streamlined site structure for better crawl efficiency and removed lingering notices
Results That Speak
Measurable improvements in site health and technical SEO after targeted fixes — achieved in just days/weeks from the January 20 crawl to the recent one.
Ahrefs Health Score
Errors
Warnings
Notices
Before & After
See the clear transformation in Ahrefs Site Audit dashboards.
“Working with the Cope Business team quickly resolved our technical SEO roadblocks. Our site is now healthier, faster to crawl, and better positioned for growth. The jump to a perfect Ahrefs score was exactly what we needed.”
Buddypaint
Buddypaint is a trusted provider of high-quality paints and coatings in Pakistan, specializing in durable, vibrant, and eco-friendly solutions for residential, commercial, and industrial applications. Committed to innovation, superior finish, and customer satisfaction, they deliver reliable products that withstand local weather conditions while enhancing aesthetics and protection for homes, buildings, and projects across the region.
Buddypaint
Paints & Coatings
Small Issues, Big Losses –
We Solve Both
Even near-perfect sites can hide opportunities for improvement. Let our technical SEO experts audit, fix, and optimize your website for peak performance and real organic growth.