Brendon Powerwashers
How we transformed an industrial power washers company’s website through technical SEO fixes, crawl error resolution, and site health optimization turning a solid but flawed site into a perfectly healthy, fully crawlable asset.
Visit WebsiteChallenges Faced
Brendon Powerwashers had a functional site with strong product offerings, but technical issues were limiting search engine visibility, crawl efficiency, and overall performance. Google Search Console flagged persistent problems, and Ahrefs audits revealed opportunities for major cleanup.
Technical Barriers
High number of crawl errors (171 errors), broken links, redirect chains, and uncrawled internal URLs (3,778 uncrawled out of 21,925 links found) wasting crawl budget and hurting indexing.
Indexing & Crawl Inefficiencies
Only ~18,147 URLs crawled out of many discovered; poor internal linking and structure caused issues with deep pages (products, resources) not being properly discovered or indexed.
Site Health & Issue Overload
Ahrefs Health Score of 92, with thousands of warnings (1,774) and notices (1,548) from duplicates, poor redirects, missing canonicals, and resource issues dragging down performance.
Content & Resource Distribution
Heavy on resource pages (1,644) vs. internal content (512), leading to imbalanced crawl focus and potential for missed optimization on key service/product pages.
Our Strategy
A focused, data-driven technical overhaul targeting the root causes identified in Ahrefs and GSC. We executed a streamlined approach to eliminate errors, optimize crawlability, and achieve perfect site health.
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Conducted in-depth Ahrefs Site Audit cross-referenced with Google Search Console reports
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Fixed crawl errors, broken links, redirect loops, and blocked resources
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Implemented proper canonical tags and eliminated duplicate content risks
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Streamlined internal site architecture for superior crawl efficiency
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Enhanced internal linking to prioritize high-value product and service pages
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Dramatically reduced uncrawled links by making all critical URLs easily discoverable
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Updated and optimized sitemap.xml and robots.txt files
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Removed indexing blocks and resolved low crawl rate issues on internal pages
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Balanced resource vs. internal URL distribution for more efficient Googlebot behavior
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Established regular Ahrefs crawls and performance monitoring dashboards
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Proactively addressed warnings and notices social tags, performance optimizations, etc.
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Ensured long-term site stability with zero recurring major errors
Results That Speak
Measurable technical wins that set the foundation for better organic visibility, faster indexing, and sustained performance.
Ahrefs Health Score
Critical Errors
Warnings Reduced
Notices Slashed
Before & After
See the dramatic before-and-after improvements in Ahrefs site health and performance.
“Working with this team completely elevated our digital presence. Our website is now faster, more reliable, and finally driving meaningful customer engagement at scale.”
Brendon Powerwashers
Brendon Powerwashers is a leading provider of industrial and professional power washers, built to last since 1984. Specializing in high-performance pressure washers for trades, farming, construction, street cleaning, and more, they offer electric, diesel, and mobile solutions designed for demanding environments.
Brendon Powerwashers
Professional Power Washers & Accessories
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