Blue Sky Scrubs
Blue Sky Scrubs is a premium medical apparel brand offering stylish, comfortable scrubs, scrub caps, tops, pants, and accessories designed specifically for healthcare professionals.
Visit WebsiteChallenges Faced
Blue Sky Scrubs faced significant technical hurdles that were limiting crawl efficiency, indexing depth, and overall organic performance in the competitive medical apparel market.
High Error Volume & Site Health Decline
Numerous 404 errors, redirected pages, crawled-but-not-indexed URLs, and a large number of discovered pages waiting for indexing.
Schema & Structured Data Problems
Over 700 critical errors detected, dragging site health down to just 79% and creating major crawl and trust issues.
Poor Crawlability & Indexing
Only 78% crawlability score, with thousands of pages excluded, timed out, or uncrawled, preventing full catalog visibility.
Broken Pages & Redirect Problems
144 broken pages plus numerous improper redirects and redirects, leading to wasted crawl budget and user frustration.
Weak Internal Linking & Authority Flow
Internal linking effectiveness at only 64%, restricting page authority distribution and site navigation.
Core Web Vitals & Performance Gaps
Core Web Vitals score of just 30%, negatively impacting mobile rankings, user experience, and SEO signals.
Overload of Notices & Warnings
More than 8,200 notices accumulated, signaling widespread minor-to-moderate issues that compounded over time.
Our Strategy
A targeted, high-impact technical SEO cleanup to eliminate barriers and unlock full site potential in just one week.
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Comprehensive audit uncovered crawlability issues, duplicate content, and sitemap gaps
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Prioritized fixes based on impact: errors first, then crawlability, linking, and notices
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Resolved all 706 errors (broken links, server issues, crawl errors) to achieve 0 errors
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Cleared 140 warnings and significantly reduced 8,264+ notices through on-page and server-side adjustments
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Improved crawlability from 78% to 97% by removing blockers, optimizing site architecture, and enhancing sitemap/indexing
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Increased crawled pages from 2,758 to 3,990 and boosted healthy pages while minimizing broken/redirect issues
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Strengthened internal linking from 64% to 84% for better authority flow and navigation
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Optimized site performance to 100% and addressed Core Web Vitals foundations for improved user experience and mobile signals
Results That Speak
In just 8 days the technical SEO cleanup delivered massive, measurable improvements across every key metric.
Site Health Skyrocketed
Errors Completely Eliminated
Warnings Gone
Crawlability Dramatically Improved
Before & After
See the dramatic before-and-after improvements in Ahrefs site health and performance.
“The Cope team fixed our site in just one week – 706 errors gone, health 100%, and everything crawlable again. Night and day difference. Highly recommend!”
Blue Sky Scrubs
Blue Sky Scrubs is a premium scrubwear lifestyle brand inspired by the relaxed, vibrant energy of Austin, Texas. With over 20 years of experience, they specialize in ultra-comfortable, high-quality medical scrubs, scrub caps (world’s largest selection of fun, colorful prints updated daily), tops, pants, jackets, and accessories designed for nurses, doctors, surgeons, and healthcare professionals.
Blue Sky Scrubs
Medical Apparel Lifestyle
Get your site to 100% health, fully crawlable,
and ready to scale.
Contact us today for a free site audit and see exactly what we can fix for you.