Shopify E-Commerce SEO Success

Battle of Cards

How we transformed Battle of Cards’ online presence through technical SEO, on-page optimization, content planning, and speed improvements — skyrocketing their clicks from 60 to 637 in just a few months.

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Battle of Cards
Online Trading Card Store (Shopify)
Industry Jewelry & E-Commerce
Website E-Commerce / Shopify Store
Services Technical SEO, On-Page & Structure Fixes, Content Planning & Writing, Speed Optimization, Schema Markup, Google Search Console Fixes
The Problem

Challenges Faced

Battle of Cards, an online Shopify jewelry store, faced limited visibility due to being a new site — receiving only 60 clicks in the previous month with significant technical and on-page SEO gaps holding back growth.

Crawlability & Indexing Issues

Product pages were experiencing crawl errors and indexing delays, preventing Googlebot from discovering key listings. Ahrefs audit revealed numerous errors impacting the site’s overall health score.

Slow Page Speed & Mobile Issues

Default Shopify configurations were creating duplicate content, pagination issues, and canonical tag problems — well-known Shopify SEO challenges that directly hurt organic search rankings.

Search Console & Schema Errors

Google Search Console flagged product schema errors and missing structured data, blocking the store from appearing with rich snippets like product ratings and prices in German search results.

Low Visibility & Clicks

As a new Shopify store, Battle of Cards had minimal organic visibility with only 60 clicks per month, lacking the on-page optimization and content strategy needed to compete in the jewelry niche.

The Solution

Our Strategy

A comprehensive, multi-pillar SEO approach combining technical fixes, on-page optimization, content strategy, and speed improvements.

01
Shopify Technical SEO Audit
  • Full Ahrefs technical audit identifying all crawlability and indexing issues
  • Fixed duplicate content issues from Shopify URL structure and collection pages
  • Resolved canonical tag problems and XML sitemap errors affecting search discovery
02
On-Page & Structure Fixes
  • Optimized product titles, meta descriptions, and H1/H2 structure on key pages
  • Fixed breadcrumb navigation for improved user experience and search engine clarity
  • Enhanced internal linking to pass equity to high-value product category pages
03
Schema & Rich Results
  • Implemented product schema markup for ratings, prices, and stock availability
  • Fixed Google Search Console review snippet and merchant listing errors
  • Validated all structured data in Google Rich Results Test for clean markup
04
Content & Speed Optimization
  • Set up regular Google Search Console monitoring and technical SEO reporting
  • Resolved all GSC coverage issues including excluded URLs and soft 404 errors
  • Submitted clean XML sitemap and monitored indexing improvements post-fixes
The Impact

Results That Speak

Measurable improvements across key SEO and performance indicators in just a few months.

100 %

Site Health

All critical Ahrefs errors resolved

100 %

GSC Errors Fixed

Product snippets, reviews & merchant listings resolved

100 %

Schema Valid

Product schema passing validation

3x

Traffic Growth

Organic traffic growth post-fixes

Visual Proof

Before & After

Improvements in Google Search Console performance and Ahrefs site health scores after technical SEO fixes.

Before
Ahrefs report before SEO work for Battle of Cards.
After
Ahrefs report after SEO work showing improvements for Battle of Cards.
Before
Google Search Console performance before SEO work for Battle of Cards.
After
Google Search Console performance after SEO work showing 637 clicks for Battle of Cards.
“The SEO transformation was remarkable. Our clicks went from 60 to 637, and our Shopify store now ranks for key product terms and traffic has grown significantly since the technical fixes in Google — driving real sales and visibility for our jewelry store.”
CJ
Store Owner
Battle of Cards
About The Client

Battle of Cards

Battle of Cards is an online Shopify jewelry store offering a wide range of beautiful jewelry pieces and gifts. From elegant necklaces to stunning rings, they provide quality craftsmanship and a seamless shopping experience for jewelry lovers looking for the perfect gift or personal accessory.

Trading Card E-Commerce
Shopify Store
German Market
C

Battle of Cards

Online Trading Card Store

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