{"id":17377,"date":"2026-04-08T15:41:28","date_gmt":"2026-04-08T15:41:28","guid":{"rendered":"https:\/\/www.copebusiness.com\/?p=17377"},"modified":"2026-04-08T15:44:17","modified_gmt":"2026-04-08T15:44:17","slug":"generative-engine-optimization","status":"publish","type":"post","link":"https:\/\/www.copebusiness.com\/fr\/technical-seo\/optimisation-des-moteurs\/","title":{"rendered":"What Is Generative Engine Optimization (GEO) and How It Differs from SEO"},"content":{"rendered":"\n<p>Search is evolving rapidly. Traditional search engines are no longer the only gateway to information. With the rise of AI-driven systems like ChatGPT, Google SGE, and other generative platforms, a new concept has emerged: <strong>Generative Engine Optimization<\/strong>.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.copebusiness.com\/fr\/technical-seo\/optimisation-des-moteurs\/#What_Is_Generative_Engine_Optimization\" >What Is Generative Engine Optimization?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.copebusiness.com\/fr\/technical-seo\/optimisation-des-moteurs\/#Why_Generative_Engine_Optimization_Matters\" >Why Generative Engine Optimization Matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.copebusiness.com\/fr\/technical-seo\/optimisation-des-moteurs\/#How_Generative_Engines_Work\" >How Generative Engines Work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.copebusiness.com\/fr\/technical-seo\/optimisation-des-moteurs\/#What_Is_SEO\" >What Is SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.copebusiness.com\/fr\/technical-seo\/optimisation-des-moteurs\/#Generative_Engine_Optimization_vs_SEO\" >Generative Engine Optimization vs SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.copebusiness.com\/fr\/technical-seo\/optimisation-des-moteurs\/#Key_Components_of_Generative_Engine_Optimization\" >Key Components of Generative Engine Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.copebusiness.com\/fr\/technical-seo\/optimisation-des-moteurs\/#How_to_Optimize_for_Generative_Engine_Optimization\" >How to Optimize for Generative Engine Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.copebusiness.com\/fr\/technical-seo\/optimisation-des-moteurs\/#Benefits_of_Generative_Engine_Optimization\" >Benefits of Generative Engine Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.copebusiness.com\/fr\/technical-seo\/optimisation-des-moteurs\/#Challenges_of_Generative_Engine_Optimization\" >Challenges of Generative Engine Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.copebusiness.com\/fr\/technical-seo\/optimisation-des-moteurs\/#GEO_SEO_The_Hybrid_Strategy\" >GEO + SEO: The Hybrid Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.copebusiness.com\/fr\/technical-seo\/optimisation-des-moteurs\/#Real-World_Example\" >Real-World Example<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.copebusiness.com\/fr\/technical-seo\/optimisation-des-moteurs\/#Best_Practices_Checklist\" >Best Practices Checklist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.copebusiness.com\/fr\/technical-seo\/optimisation-des-moteurs\/#Internal_Linking_Suggestions\" >Internal Linking Suggestions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.copebusiness.com\/fr\/technical-seo\/optimisation-des-moteurs\/#Need_Help_With_Generative_Engine_Optimization\" >Need Help With Generative Engine Optimization?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.copebusiness.com\/fr\/technical-seo\/optimisation-des-moteurs\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.copebusiness.com\/fr\/technical-seo\/optimisation-des-moteurs\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n<p>If you are still focusing only on traditional SEO strategies, you may already be falling behind.<\/p>\n\n<p>In this comprehensive guide, we will explore everything about <strong>Generative Engine Optimization<\/strong>, how it works, and how it differs from traditional SEO.<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Generative_Engine_Optimization\"><\/span>What Is Generative Engine Optimization?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p><strong>Generative Engine Optimization<\/strong> refers to the process of optimizing content so that it can be discovered, understood, and cited by AI-powered generative engines.<\/p>\n\n<p>Unlike traditional search engines that display a list of links, generative engines provide <strong>direct answers<\/strong> by summarizing multiple sources.<\/p>\n\n<p>This means your content must not only rank\u2014but also be <strong>selected, trusted, and used<\/strong> by AI models.<\/p>\n\n<p><strong>Generative Engine Optimization<\/strong> is the practice of optimizing digital content for AI-driven answer engines rather than traditional search result pages.<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"Why_Generative_Engine_Optimization_Matters\"><\/span>Why Generative Engine Optimization Matters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>The shift toward AI-generated answers is changing user behavior.<\/p>\n\n<ul>\n<li>Users now expect instant answers<\/li>\n<li>Fewer clicks on traditional links<\/li>\n<li>More reliance on AI summaries<\/li>\n<\/ul>\n\n<p>This means if your content is not optimized for <strong>Generative Engine Optimization<\/strong>, it may never be seen.<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"How_Generative_Engines_Work\"><\/span>How Generative Engines Work<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>To understand <strong>Generative Engine Optimization<\/strong>, you need to understand how generative engines operate.<\/p>\n\n<ol>\n<li>Crawl and index content (similar to SEO)<\/li>\n<li>Analyze context using AI models<\/li>\n<li>Generate summarized responses<\/li>\n<li>Cite trusted sources<\/li>\n<\/ol>\n\n<p>Unlike traditional SEO, ranking #1 is not enough. Your content must be contextually rich, factually accurate, and well-structured.<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"What_Is_SEO\"><\/span>What Is SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p><strong>Search Engine Optimization (SEO)<\/strong> is the process of optimizing websites to rank higher in search engine results pages (SERPs).<\/p>\n\n<ul>\n<li>Keywords<\/li>\n<li>Backlinks<\/li>\n<li>Technical performance<\/li>\n<li>User experience<\/li>\n<\/ul>\n\n<h2><span class=\"ez-toc-section\" id=\"Generative_Engine_Optimization_vs_SEO\"><\/span>Generative Engine Optimization vs SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<h3>1. Core Objective<\/h3>\n<p>SEO: Rank higher on search engines<br>\nGenerative Engine Optimization: Get cited in AI-generated answers<\/p>\n\n<h3>2. Output Format<\/h3>\n<p>SEO: Blue links<br>\nGenerative Engine Optimization: Direct answers<\/p>\n\n<h3>3. Content Strategy<\/h3>\n<p>SEO: Keyword-focused<br>\nGenerative Engine Optimization: Context-focused<\/p>\n\n<h3>4. User Behavior<\/h3>\n<p>SEO: Click-based traffic<br>\nGenerative Engine Optimization: Zero-click answers<\/p>\n\n<h3>5. Ranking Factors<\/h3>\n<p>SEO relies on keywords, backlinks, and authority.<br>\nGenerative Engine Optimization relies on clarity, trust, and structured information.<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"Key_Components_of_Generative_Engine_Optimization\"><\/span>Key Components of Generative Engine Optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<h3>1. Content Clarity<\/h3>\n<p>AI prefers content that is easy to understand, well-structured, and direct.<\/p>\n\n<h3>2. Semantic Depth<\/h3>\n<p>Instead of keyword stuffing, <strong>Generative Engine Optimization<\/strong> requires topic coverage, contextual relevance, and natural language.<\/p>\n\n<h3>3. Authority Signals<\/h3>\n<p>Your content must demonstrate expertise, experience, and trustworthiness.<\/p>\n\n<h3>4. Structured Data<\/h3>\n<p>Schema markup helps AI understand your content better.<\/p>\n\n<h3>5. Answer-Focused Writing<\/h3>\n<p>Content should answer specific questions using clear headings and concise explanations.<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"How_to_Optimize_for_Generative_Engine_Optimization\"><\/span>How to Optimize for Generative Engine Optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<h3>1. Write for Humans First<\/h3>\n<p>AI prioritizes helpful content. Focus on real user intent, clear explanations, and practical insights.<\/p>\n\n<h3>2. Use Natural Language<\/h3>\n<p>Avoid keyword stuffing. Write conversationally while including <strong>Generative Engine Optimization<\/strong> naturally.<\/p>\n\n<h3>3. Add FAQs<\/h3>\n<p>AI engines often extract answers from FAQ sections.<\/p>\n\n<h3>4. Improve Content Structure<\/h3>\n<ul>\n<li>Use headings<\/li>\n<li>Use bullet points<\/li>\n<li>Keep paragraphs short<\/li>\n<\/ul>\n\n<h3>5. Build Topical Authority<\/h3>\n<p>Create multiple blogs around related topics like technical SEO, schema, and performance optimization.<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Generative_Engine_Optimization\"><\/span>Benefits of Generative Engine Optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<h3>1. Future-Proof Strategy<\/h3>\n<p><strong>Generative Engine Optimization<\/strong> ensures long-term visibility in AI search.<\/p>\n\n<h3>2. Higher Trust Visibility<\/h3>\n<p>Being cited by AI increases credibility.<\/p>\n\n<h3>3. Increased Brand Authority<\/h3>\n<p>Your brand becomes a trusted source.<\/p>\n\n<h3>4. More Organic Reach<\/h3>\n<p>Even without clicks, your content influences users.<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"Challenges_of_Generative_Engine_Optimization\"><\/span>Challenges of Generative Engine Optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<h3>1. Lack of Direct Traffic<\/h3>\n<p>AI answers reduce clicks.<\/p>\n\n<h3>2. Harder to Track Performance<\/h3>\n<p>Traditional metrics may not apply.<\/p>\n\n<h3>3. Constant Algorithm Changes<\/h3>\n<p>AI models evolve quickly.<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"GEO_SEO_The_Hybrid_Strategy\"><\/span>GEO + SEO: The Hybrid Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>The best approach is combining SEO with <strong>Generative Engine Optimization<\/strong>.<\/p>\n\n<ul>\n<li>Use SEO for rankings and traffic<\/li>\n<li>Use Generative Engine Optimization for AI visibility and authority<\/li>\n<\/ul>\n\n<h2><span class=\"ez-toc-section\" id=\"Real-World_Example\"><\/span>Real-World Example<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>When a user searches for &#8220;What is Generative Engine Optimization?&#8221; generative engines provide direct summarized answers instead of just listing links.<\/p>\n\n<p>Your goal is to ensure your content is selected and cited.<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"Best_Practices_Checklist\"><\/span>Best Practices Checklist<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<ul>\n<li>Write clear and helpful content<\/li>\n<li>Use structured headings<\/li>\n<li>Add FAQs<\/li>\n<li>Maintain accuracy<\/li>\n<li>Build topical authority<\/li>\n<li>Optimize for both SEO and Generative Engine Optimization<\/li>\n<\/ul>\n\n<h2><span class=\"ez-toc-section\" id=\"Internal_Linking_Suggestions\"><\/span>Internal Linking Suggestions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Link to your related blogs such as:<\/p>\n\n<ul>\n<li>Technical SEO guides<\/li>\n<li>Schema markup articles<\/li>\n<li>Core Web Vitals \/ CLS fixes<\/li>\n<li>Edge SEO content<\/li>\n<\/ul>\n\n<h2><span class=\"ez-toc-section\" id=\"Need_Help_With_Generative_Engine_Optimization\"><\/span>Need Help With Generative Engine Optimization?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>If you want to future-proof your website and dominate AI-driven search results, our experts are here to help.<a href=\"https:\/\/www.copebusiness.com\/services\/\">Explore our services<\/a> , <a href=\"https:\/\/www.copebusiness.com\/contact\/\">Contact us today<\/a>.<\/p>\n\n<section class=\"faq-wrap\">\n<h2 class=\"faq-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<div class=\"faq-row\">\n<div class=\"faq-toggle\"><span class=\"faq-q\">1. What is Generative Engine Optimization?<\/span><\/div>\n<div class=\"faq-content\">\n<p>Generative Engine Optimization is the process of optimizing content for AI-powered engines that generate direct answers.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"faq-row\">\n<div class=\"faq-toggle\"><span class=\"faq-q\">2. How is Generative Engine Optimization different from SEO?<\/span><\/div>\n<div class=\"faq-content\">\n<p>SEO focuses on rankings, while Generative Engine Optimization focuses on AI-generated answers.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"faq-row\">\n<div class=\"faq-toggle\"><span class=\"faq-q\">3. Is Generative Engine Optimization the future?<\/span><\/div>\n<div class=\"faq-content\">\n<p>Yes, as AI-driven search grows, it is becoming essential.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"faq-row\">\n<div class=\"faq-toggle\"><span class=\"faq-q\">4. Can SEO and Generative Engine Optimization work together?<\/span><\/div>\n<div class=\"faq-content\">\n<p>Yes, combining both provides the best results.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"faq-row\">\n<div class=\"faq-toggle\"><span class=\"faq-q\">5. How do I start with Generative Engine Optimization?<\/span><\/div>\n<div class=\"faq-content\">\n<p>Focus on structured, high-quality, user-focused content.<\/p>\n<\/div>\n<\/div>\n\n<\/section>\n\n<script>\ndocument.addEventListener(\"DOMContentLoaded\", function () {\n  document.querySelectorAll(\".faq-toggle\").forEach(toggle => {\n    toggle.addEventListener(\"click\", function () {\n      this.parentElement.classList.toggle(\"active\");\n    });\n  });\n});\n<\/script>\n\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>The future of search is no longer just about rankings\u2014it\u2019s about relevance, trust, and AI visibility.<\/p>\n\n<p><strong>Generative Engine Optimization<\/strong> is the next evolution of digital marketing.<\/p>\n\n<p>If you adapt early, you gain a competitive advantage. If you ignore it, you risk becoming invisible.<\/p>\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is Generative Engine Optimization?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Generative Engine Optimization is the process of optimizing content for AI-powered engines that generate direct answers.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How is Generative Engine Optimization different from SEO?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"SEO focuses on rankings, while Generative Engine Optimization focuses on AI-generated answers.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is Generative Engine Optimization the future?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes, as AI-driven search grows, it is becoming essential.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can SEO and Generative Engine Optimization work together?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes, combining both provides the best results.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How do I start with Generative Engine Optimization?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Focus on structured, high-quality, user-focused content.\"\n      }\n    }\n  ]\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Search is evolving rapidly. Traditional search engines are no longer the only gateway to information. With the rise of AI-driven [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-17377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technical-seo"],"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/www.copebusiness.com\/fr\/wp-json\/wp\/v2\/posts\/17377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.copebusiness.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.copebusiness.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.copebusiness.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.copebusiness.com\/fr\/wp-json\/wp\/v2\/comments?post=17377"}],"version-history":[{"count":6,"href":"https:\/\/www.copebusiness.com\/fr\/wp-json\/wp\/v2\/posts\/17377\/revisions"}],"predecessor-version":[{"id":17386,"href":"https:\/\/www.copebusiness.com\/fr\/wp-json\/wp\/v2\/posts\/17377\/revisions\/17386"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.copebusiness.com\/fr\/wp-json\/wp\/v2\/media\/17382"}],"wp:attachment":[{"href":"https:\/\/www.copebusiness.com\/fr\/wp-json\/wp\/v2\/media?parent=17377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.copebusiness.com\/fr\/wp-json\/wp\/v2\/categories?post=17377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.copebusiness.com\/fr\/wp-json\/wp\/v2\/tags?post=17377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}