Olivia Sheed
How we helped this premium Australian womenswear label go from near-zero organic traffic to page 1 rankings for “leather pants Australia” — through hreflang, schema, and content strategy.
Visit WebsiteChallenges Faced
Olivia Sheed had a beautiful, image-led Shopify store but almost no crawlable text for Googlebot to index. The brand-only title tag and missing schema left the site completely invisible in Australian search.
Brand-Only Title Tag
The page title “OLIVIA SHEED – OS” had zero keyword targeting — offering no ranking signal for leather pants or Australian fashion searches.
Image-Heavy, Text-Thin Homepage
The entire homepage was visual with near-zero crawlable text, meaning Googlebot had nothing to index or rank for any product queries.
No International SEO Signals
No hreflang tags despite operating exclusively in Australia, causing Google to treat the site as having no geographic targeting.
Zero Structured Data
No Product, BreadcrumbList, or Organization schema anywhere on the site — ineligible for rich results in Australian search.
Our Strategy
A comprehensive, multi-pillar SEO approach combining technical fixes, on-page optimization, content strategy, and speed improvements.
- Rewrote homepage H1 and added 200-word above-the-fold introduction with leather pants keywords
- Rebuilt all product title tags targeting “leather pants Australia” purchase-intent variations
- Wrote keyword-rich copy for all collection pages without disrupting the visual aesthetic
- Implemented hreflang tags across all Shopify templates for en-AU targeting
- Configured geographic signals to confirm Australian market focus for Google
- Aligned site language, currency, and shipping signals for consistent international SEO
- Implemented Product and BreadcrumbList JSON-LD on all product and collection templates
- Added Organization schema connecting the brand to its Australian location
- Enabled rich product results including price, availability, and breadcrumbs
- Added descriptive alt text to all hero and product images (previously empty strings)
- Fixed navigation labels from spaced characters to standard casing for SERP rendering
- Optimised product image file sizes for improved Core Web Vitals scores
Results That Speak
Measurable improvements across key SEO and performance indicators in just a few months.
Organic Sessions
Page 1 Rankings
CTR Improvement
Days to Rich Results
Before & After
Google Search Console performance improvements and Ahrefs site health scores after Wix technical SEO optimization.
“The SEO transformation was remarkable. Our clicks went from 12 to 178, and our Wix website now ranks locally for construction service terms and we are getting consistent leads from Google in Google — driving real traffic and visibility for our construction resource website.”
Construction Logs
Construction Logs is a Wix-based construction documentation and resources website providing building professionals, contractors, and project managers with valuable industry guides, templates, and construction management tools. They help construction teams stay organized and find resources for successful project delivery.
Construction Logs
Construction Services Company
Small Issues, Big Losses –
We Solve Both
Your e-commerce store deserves better. Let our SEO experts fix technical issues, optimize your product pages, and drive real organic growth for your business.