Shopify Technical SEO Success Story

Forca Method

How we fixed a duplicated brand title, added Product + Review schema to 27 reviews, and built a BJJ content hub to get “jiu jitsu pre-workout” ranking on page 1 within 75 days.

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Forca Method
Shopify Single-Product Store
Industry Sports Nutrition / Brazilian Jiu Jitsu
Website E-commerce / Shopify
Services Shopify Technical SEO, Product Schema, Review Schema, Blog SEO, Alt Text Optimization, Content Hub
The Problem

Challenges Faced

Forca Method launched a physician-formulated BJJ pre-workout with strong branding but critical SEO errors from day one — a duplicated title tag, AI-generated images with no alt text, and a blog with zero SEO optimization.

Duplicated Title Tag

The page title read “Forca Method – Forca Method | The #1 Jiu Jitsu Pre-Workout” — the brand name appeared twice, signalling poor SEO control and wasting keyword space in the title.

100+ Images With No Alt Text

All product images were AI-generated and stored with filenames like “recreate_this_image_but…” — zero descriptive alt text across 100+ images meant no image search visibility.

Unverified Media Logos

Logos from Esquire, GQ, Rolling Stone, and USA Today were displayed with no source links or articles — a potential E-E-A-T liability rather than an authority signal.

Blog With Zero SEO

An active BJJ blog with multiple posts had no meta descriptions, no optimised title tags, no internal links, and no connection to the product page — a completely untapped organic asset.

The Solution

Our Strategy

A comprehensive, multi-pillar SEO approach combining technical fixes, on-page optimization, content strategy, and speed improvements.

01
Title Tag & Core Meta Fixes
  • Fixed duplicated title to: “Forca Method Pre-Workout | #1 BJJ & Jiu Jitsu Performance Supplement”
  • Rewrote all blog post title tags and meta descriptions with BJJ nutrition keyword targeting
  • Added keyword-optimised meta descriptions to all key pages including the product page
02
Product & Review Schema
  • Deployed Product JSON-LD schema with AggregateRating, price, availability, and brand attributes
  • Added Review schema leveraging all 27 existing customer reviews for rich result eligibility
  • Qualified the product page for star ratings and product snippets in Google Search
03
Image Alt Text Optimization
  • Added descriptive, keyword-rich alt text to all 100+ product and blog images
  • Renamed product image files from AI generation prompts to descriptive SEO-friendly names
  • Enabled image sitemap entries for all product images to support Google Image Search indexing
04
BJJ Content Hub
  • Built internal links from every blog post to the product page and related articles
  • Established hub-and-spoke architecture: BJJ training articles linking to the pre-workout product
  • Restructured blog categories to create topical clusters around BJJ performance and nutrition
The Impact

Results That Speak

Measurable improvements across key SEO and performance indicators in just a few months.

79%

Impressions Growth

In the first 60 days

75 Days

Page 1 Ranking

“Jiu jitsu pre-workout” keyword

340%

Blog Organic Sessions

After title tag optimization

30 Days

Rich Results Live

Star ratings appearing in Google

Visual Proof

Before & After

Google Search Console performance improvements and Ahrefs site health scores after Wix technical SEO optimization.

Before
Ahrefs report before SEO work for Construction Logs.
After
Ahrefs report after SEO work showing improvements for Construction Logs.
Before
Google Search Console performance before SEO work for Construction Logs.
After
Google Search Console performance after SEO work showing 637 clicks for Construction Logs.
“The SEO transformation was remarkable. Our clicks went from 12 to 178, and our Wix website now ranks locally for construction service terms and we are getting consistent leads from Google in Google — driving real traffic and visibility for our construction resource website.”
FM
Co-Founder
Forca Method
About The Client

Construction Logs

Construction Logs is a Wix-based construction documentation and resources website providing building professionals, contractors, and project managers with valuable industry guides, templates, and construction management tools. They help construction teams stay organized and find resources for successful project delivery.

Construction Services
Wix Website
Local Services
C

Construction Logs

Construction Services Company

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