Certified Gold Exchange
How we resolved a 5.8s LCP, aligned conflicting meta tags, and deployed Organization + FAQPage schema for this 30-year-old precious metals dealer — delivering 43% more clicks on gold IRA keywords.
Visit WebsiteChallenges Faced
Certified Gold Exchange had 30+ years of reputation but a technically flawed WordPress site. NitroPack misconfiguration was causing a 5.8s LCP, while conflicting meta tags and zero schema left their authority invisible to Google.
OG Title vs Page Title Mismatch
The Open Graph title showed “Gold Exchange” while the SEO title read differently — creating brand inconsistency across every Google, Bing, and social sharing preview.
NitroPack Causing 5.8s LCP
NitroPack’s lazy-loading configuration was delaying the hero image load, directly causing a 5.8 second Largest Contentful Paint and failing Core Web Vitals on desktop.
No Structured Data
Despite 30+ years of business history, extensive FAQ content, and hundreds of verified reviews, the site had zero schema markup of any kind.
Competing H1 Tags & Canonical Gaps
Multiple H1 tags on the homepage created crawlability confusion, while canonical tag inconsistencies across transactional pages were fragmenting link equity.
Our Strategy
A comprehensive, multi-pillar SEO approach combining technical fixes, on-page optimization, content strategy, and speed improvements.
- Excluded the LCP hero image from NitroPack lazy loading to resolve the 5.8s delay
- Configured NitroPack cache rules to prioritise above-the-fold resource loading
- Resolved CLS issues caused by deferred font loading and dynamic content shifts
- Unified OG title, Twitter title, and SEO title into one consistent brand identity
- Rewrote all transactional page title tags for gold IRA, buy gold, and buy silver pages
- Fixed canonical tags across all /buy-gold-coins/, /gold_ira/, and invest page variants
- Deployed Organization JSON-LD with founding year (1992), founder (John Halloran), and contact details
- Added FAQPage JSON-LD schema for all 10 gold investment FAQ items on the homepage
- Implemented BreadcrumbList schema across all product and IRA page hierarchies
- Reduced multiple competing H1 elements to a single clear heading structure site-wide
- Restructured H2/H3 hierarchy across all service pages for logical crawlability
- Added missing meta descriptions to 14 key service and resource pages
Results That Speak
Measurable improvements across key SEO and performance indicators in just a few months.
LCP Fixed
Click Growth
FAQ Rich Results
CWV Pass Rate
Before & After
Google Search Console performance improvements and Ahrefs site health scores after Wix technical SEO optimization.
“The SEO transformation was remarkable. Our clicks went from 12 to 178, and our Wix website now ranks locally for construction service terms and we are getting consistent leads from Google in Google — driving real traffic and visibility for our construction resource website.”
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Your e-commerce store deserves better. Let our SEO experts fix technical issues, optimize your product pages, and drive real organic growth for your business.