{"id":15404,"date":"2026-01-31T10:01:02","date_gmt":"2026-01-31T10:01:02","guid":{"rendered":"https:\/\/www.copebusiness.com\/?p=15404"},"modified":"2026-02-07T10:04:17","modified_gmt":"2026-02-07T10:04:17","slug":"create-custom-gutenberg-block-wordpress","status":"publish","type":"post","link":"https:\/\/www.copebusiness.com\/de\/wordpress\/kre-custom-gutenberg-block-wordpress\/","title":{"rendered":"How to Create a Custom Gutenberg Block in WordPress (Step-by-Step Guide)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15404\" class=\"elementor elementor-15404\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64cb2e3e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64cb2e3e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18e68b28\" data-id=\"18e68b28\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-509e2cbf elementor-widget elementor-widget-text-editor\" data-id=\"509e2cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">The Gutenberg block editor (introduced in WordPress 5.0) has become the default way to build content in WordPress. While there are thousands of pre-made blocks from plugins and themes, creating your own custom Gutenberg block gives you complete control \u2014 perfect for branded elements, reusable components, or unique functionality that no existing block offers. In 2026, with full-site editing and block themes now standard, custom blocks are more important than ever for agencies, developers, and businesses wanting consistent design across pages.<br \/><br \/>At Cope Business, we build custom Gutenberg blocks for clients during our <a href=\"https:\/\/www.copebusiness.com\/technical-seo-services\/technical-seo-audit-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">technical SEO audit services<\/a> to improve content consistency, page speed, and user experience without relying on heavy third-party plugins.<br \/>This beginner-to-intermediate guide shows you two practical ways to create a custom Gutenberg block in WordPress \u2014 using a plugin (easiest) and from scratch with code (most flexible).<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.copebusiness.com\/de\/wordpress\/kre-custom-gutenberg-block-wordpress\/#Why_Create_a_Custom_Gutenberg_Block\" >Why Create a Custom Gutenberg Block?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.copebusiness.com\/de\/wordpress\/kre-custom-gutenberg-block-wordpress\/#Method_1_Using_a_Plugin_%E2%80%93_Easiest_Way_No_Code_Required\" >Method 1: Using a Plugin \u2013 Easiest Way (No Code Required)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.copebusiness.com\/de\/wordpress\/kre-custom-gutenberg-block-wordpress\/#Method_2_Creating_a_Custom_Block_from_Scratch_Code_Method_%E2%80%93_Most_Powerful\" >Method 2: Creating a Custom Block from Scratch (Code Method \u2013 Most Powerful)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.copebusiness.com\/de\/wordpress\/kre-custom-gutenberg-block-wordpress\/#Best_Practices_for_Custom_Gutenberg_Blocks\" >Best Practices for Custom Gutenberg Blocks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.copebusiness.com\/de\/wordpress\/kre-custom-gutenberg-block-wordpress\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Create_a_Custom_Gutenberg_Block\"><\/span>Why Create a Custom Gutenberg Block?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand Consistency<\/strong> \u2014 Create reusable elements that match your design system<\/li>\n\n<li><strong>Unique Functionality<\/strong> \u2014 Add features no existing block has (e.g., custom pricing tables, testimonials with ratings)<\/li>\n\n<li><strong>Performance<\/strong> \u2014 Avoid bloated plugins; only load what you need<\/li>\n\n<li><strong>Reusability<\/strong> \u2014 Use the same block across posts, pages, and templates<\/li>\n\n<li><strong>Future-Proof<\/strong> \u2014 Block themes and full-site editing make custom blocks more powerful<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Method_1_Using_a_Plugin_%E2%80%93_Easiest_Way_No_Code_Required\"><\/span>Method 1: Using a Plugin \u2013 Easiest Way (No Code Required)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">If you want to create blocks without writing JavaScript\/PHP, use a block builder plugin.<\/p>\n\n<h3 class=\"wp-block-heading\">Recommended Plugin: Block Lab or Kadence Blocks (Free\/Pro)<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Best Free Option<\/strong>: <strong>Kadence Blocks<\/strong> (free core + Pro)<\/p>\n\n<h4 class=\"wp-block-heading\">Steps<\/h4>\n\n<ol class=\"wp-block-list\">\n<li>Install <strong>Kadence Blocks<\/strong> from <strong>Plugins &gt; Add New<\/strong>.<\/li>\n\n<li>Go to <strong>Kadence Blocks &gt; Block Library<\/strong> \u2192 Enable any starter blocks you like.<\/li>\n\n<li>For truly custom blocks:\n<ul class=\"wp-block-list\">\n<li>Use <strong>Kadence Blocks Pro<\/strong> (~$79\/year) \u2192 Advanced Custom Blocks feature<\/li>\n\n<li>Or use <strong>Block Lab<\/strong> (free) + <strong>Advanced Custom Fields (ACF)<\/strong> (free\/pro)<\/li>\n<\/ul>\n<\/li>\n\n<li>In ACF \u2192 Create a new Field Group \u2192 Add fields (text, image, repeater, etc.)<\/li>\n\n<li>In Block Lab \u2192 Create new block \u2192 Link to ACF fields \u2192 Design template in PHP\/HTML<\/li>\n\n<li>Save \u2192 New block appears in Gutenberg inserter.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\"><strong>Alternative<\/strong>: <strong>Gutenberg Block Generator<\/strong> (online tool) \u2192 Generates code \u2192 paste into WPCode.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Pros<\/strong>: No\/low code, visual setup, fast.<br \/><strong>Cons<\/strong>: Less flexibility than pure code; may add bloat.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Method_2_Creating_a_Custom_Block_from_Scratch_Code_Method_%E2%80%93_Most_Powerful\"><\/span>Method 2: Creating a Custom Block from Scratch (Code Method \u2013 Most Powerful)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">This method gives full control and is future-proof for block themes.<\/p>\n\n<h3 class=\"wp-block-heading\">Prerequisites<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Local\/staging site (LocalWP or DevKinsta)<\/li>\n\n<li>Node.js &amp; npm installed<\/li>\n\n<li>Basic JavaScript &amp; PHP knowledge<\/li>\n\n<li>Code editor (VS Code)<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Step-by-Step: Create a Simple \u201cCall to Action\u201d Block<\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Create Plugin Folder<\/strong>\n<ul>\n<li>\/wp-content\/plugins\/cope-custom-blocks\/Create: cope-custom-blocks.php<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<pre class=\"wp-block-code\"><code>PHP<code>&lt;?php <em>\/**<\/em> <em>* Plugin Name: Cope Custom Gutenberg Blocks<\/em> <em>* Description: Custom blocks for Cope Business sites<\/em> <em>* Version: 1.0<\/em> <em>* Author: Cope Business<\/em> <em>*\/<\/em> function cope_register_custom_blocks() { if ( ! function_exists( 'register_block_type' ) ) { return; } register_block_type( __DIR__ . '\/blocks\/call-to-action' ); } add_action( 'init', 'cope_register_custom_blocks' ); function cope_enqueue_block_assets() { wp_enqueue_script( 'cope-blocks-editor', plugins_url( '\/blocks\/call-to-action\/index.js', __FILE__ ), array( 'wp-blocks', 'wp-i18n', 'wp-element', 'wp-editor' ), filemtime( plugin_dir_path( __FILE__ ) . 'blocks\/call-to-action\/index.js' ) ); wp_enqueue_style( 'cope-blocks-style', plugins_url( '\/blocks\/call-to-action\/style.css', __FILE__ ), array(), filemtime( plugin_dir_path( __FILE__ ) . 'blocks\/call-to-action\/style.css' ) ); } add_action( 'enqueue_block_editor_assets', 'cope_enqueue_block_assets' );<\/code><\/code><\/pre>\n\n<ul class=\"wp-block-list\">\n<li><strong>Create Block Folder &amp; Files<\/strong>\n<ul>\n<li>Create folder: \/blocks\/call-to-action\/Add files:\n<ul>\n<li>block.jsonindex.jseditor.cssstyle.css<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<strong>block.json<\/strong> (defines block metadata)<\/li>\n<\/ul>\n\n<pre class=\"wp-block-code\"><code>JSON<code>{ \"apiVersion\": 3, \"name\": \"cope\/call-to-action\", \"title\": \"Call to Action\", \"category\": \"text\", \"icon\": \"megaphone\", \"description\": \"A custom call to action block\", \"supports\": { \"html\": false }, \"textdomain\": \"cope-blocks\", \"editorScript\": \"file:.\/index.js\", \"style\": \"file:.\/style.css\", \"editorStyle\": \"file:.\/editor.css\", \"attributes\": { \"title\": { \"type\": \"string\", \"default\": \"Ready to Get Started?\" }, \"content\": { \"type\": \"string\", \"default\": \"Contact us today for a free consultation.\" }, \"buttonText\": { \"type\": \"string\", \"default\": \"Get in Touch\" }, \"buttonUrl\": { \"type\": \"string\", \"default\": \"\" } } }<\/code><\/code><\/pre>\n\n<ul class=\"wp-block-list\">\n<li><strong>index.js<\/strong> (editor &amp; save logic)<\/li>\n<\/ul>\n\n<pre class=\"wp-block-code\"><code>JavaScript<code>import { registerBlockType } from '@wordpress\/blocks'; import { TextControl, URLInputButton } from '@wordpress\/components'; import { useBlockProps } from '@wordpress\/block-editor'; registerBlockType( 'cope\/call-to-action', { edit: ( { attributes, setAttributes } ) =&gt; { const blockProps = useBlockProps(); return ( &lt;div { ...blockProps }&gt; &lt;TextControl <em>label<\/em>=\"Title\" <em>value<\/em>={ attributes.title } <em>onChange<\/em>={ ( val ) =&gt; setAttributes( { title: val } ) } \/&gt; &lt;TextControl <em>label<\/em>=\"Content\" <em>value<\/em>={ attributes.content } <em>onChange<\/em>={ ( val ) =&gt; setAttributes( { content: val } ) } \/&gt; &lt;URLInputButton <em>label<\/em>=\"Button URL\" <em>url<\/em>={ attributes.buttonUrl } <em>onChange<\/em>={ ( url ) =&gt; setAttributes( { buttonUrl: url } ) } \/&gt; &lt;TextControl <em>label<\/em>=\"Button Text\" <em>value<\/em>={ attributes.buttonText } <em>onChange<\/em>={ ( val ) =&gt; setAttributes( { buttonText: val } ) } \/&gt; &lt;\/div&gt; ); }, save: ( { attributes } ) =&gt; { const blockProps = useBlockProps.save(); return ( &lt;div { ...blockProps }&gt; &lt;h3&gt;{ attributes.title }&lt;\/h3&gt; &lt;p&gt;{ attributes.content }&lt;\/p&gt; { attributes.buttonUrl &amp;&amp; ( &lt;a<em> href<\/em>={ attributes.buttonUrl } <em>className<\/em>=\"button\"&gt; { attributes.buttonText } &lt;\/a&gt; ) } &lt;\/div&gt; ); }, } );<\/code><\/code><\/pre>\n\n<ul class=\"wp-block-list\">\n<li><strong>style.css<\/strong> &amp; <strong>editor.css<\/strong> \u2014 Add basic styling.<\/li>\n\n<li><strong>Activate Plugin<\/strong> \u2192 Go to <strong>Plugins<\/strong> \u2192 Activate \u201cCope Custom Gutenberg Blocks\u201d.<\/li>\n\n<li><strong>Test<\/strong>: Add block in editor \u2192 \u201cCope \/ Call to Action\u201d appears \u2192 Customize &amp; save.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Pros<\/strong>: Full control, reusable, no extra plugins. <strong>Cons<\/strong>: Requires JavaScript\/PHP knowledge; test thoroughly.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Practices_for_Custom_Gutenberg_Blocks\"><\/span>Best Practices for Custom Gutenberg Blocks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Always use a plugin or child theme \u2014 never edit core files.<\/li>\n\n<li>Use @wordpress\/scripts for modern block development (npm start\/build).<\/li>\n\n<li>Test on mobile, different browsers, and block themes.<\/li>\n\n<li>Keep blocks lightweight \u2014 avoid heavy dependencies.<\/li>\n\n<li>Add block styles &amp; variations for flexibility.<\/li>\n\n<li>Use @wordpress\/block-editor hooks for best compatibility.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Custom blocks give you branded, reusable elements \u2014 great for consistency.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Creating a custom Gutenberg block in WordPress lets you add exactly the functionality and design your site needs. Start with a plugin like Kadence Blocks or Block Lab if you want low-code, or build from scratch for maximum control.<\/p>\n\n<p class=\"wp-block-paragraph\">Custom blocks future-proof your site for block themes and full-site editing.<\/p>\n\n<p class=\"wp-block-paragraph\">Need help creating custom blocks, optimizing your editor, or improving overall site performance? <a href=\"https:\/\/www.copebusiness.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact Cope Business<\/a> for a free technical SEO consultation \u2014 we\u2019ll build tailored blocks and solutions to elevate your WordPress experience.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Gutenberg block editor (introduced in WordPress 5.0) has become the default way to build content in WordPress. While there [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[177],"tags":[],"class_list":["post-15404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress"],"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/www.copebusiness.com\/de\/wp-json\/wp\/v2\/posts\/15404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.copebusiness.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.copebusiness.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.copebusiness.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.copebusiness.com\/de\/wp-json\/wp\/v2\/comments?post=15404"}],"version-history":[{"count":4,"href":"https:\/\/www.copebusiness.com\/de\/wp-json\/wp\/v2\/posts\/15404\/revisions"}],"predecessor-version":[{"id":15646,"href":"https:\/\/www.copebusiness.com\/de\/wp-json\/wp\/v2\/posts\/15404\/revisions\/15646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.copebusiness.com\/de\/wp-json\/wp\/v2\/media\/15405"}],"wp:attachment":[{"href":"https:\/\/www.copebusiness.com\/de\/wp-json\/wp\/v2\/media?parent=15404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.copebusiness.com\/de\/wp-json\/wp\/v2\/categories?post=15404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.copebusiness.com\/de\/wp-json\/wp\/v2\/tags?post=15404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}